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Georgi Mihaylov, Deputy CEO of EGT Digital, for Digital First magazine: “We are iGaming Tech Experts Empowering Operators and Enhancing Player Experiences Worldwide”
19 Sept 2024In an interview for Digital First magazine Mr. Georgi Mihaylov, Deputy CEO of EGT Digital, reveals what the company’s huge success is due to and why it is currently one of the most preferred developers and providers of iGaming solutions, talks about the role of the technological innovations introduced by EGT Digital in the gaming market and their contribution to the development of the industry, points out the strategies that the company applies to continuously improve and expand its product portfolio, as well as sheds light on its vision and strategic goals for the future.
EGT Digital is a rapidly emerging player in the digital gaming industry, offering a comprehensive range of gaming solutions. From instant and casino games to their innovative “all-in-one” betting platform, X-Nave, the company equips operators with the technology they need to thrive in the competitive online business landscape.
Founded just a few years ago, EGT Digital has quickly made its mark, becoming a preferred partner for iGaming providers. Their products are now present in over 50 markets worldwide, with that number steadily growing. Leveraging the extensive experience and strong reputation of Euro Games Technology (EGT), the company is committed to delivering high-quality iGaming products, enriching its diverse and ever-evolving offerings for the gaming industry.
Covering all online gaming verticals—Sportsbook, Casino, Lottery games, Payment gateway, and Omnichannel solutions—EGT Digital is dedicated to expanding its offerings. By incorporating EGT’s industry expertise and proven game mechanics, they ensure a seamless and engaging user experience.
The company’s headquarters in Bulgaria plays a vital role in its operations. “Being based in Bulgaria gives us a significant advantage,” says Georgi Mihaylov, Deputy Chief Executive Officer of EGT Digital. “We have access to top talent, and our strategic positioning allows us to oversee operations with precision.”
Pioneering Innovation in iGaming
In just a few short years, EGT Digital has introduced several technological innovations that have significantly impacted the iGaming industry. By developing advanced game mechanics, AI-driven analytics, and robust security measures, the company has not only enhanced the player experience but also improved operational efficiency across the online gaming market.
These innovations are a big part of why so many operators are choosing EGT Digital’s products. “We’ve focused on creating solutions that truly make a difference,” says Mihaylov. “Our advancements have strengthened our position as a key player in the industry.”
At the heart of these offerings is the X-Nave iGaming platform, which stands out for its modular and customizable approach. This platform seamlessly integrates various gaming products and services, ensuring smooth operations and heightened player engagement.
The X-Nave platform includes four main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway. Each module can function as part of the complete solution or independently, allowing integration with third-party developments. This flexibility ensures that operators can get everything they need for their business from one place, tailored to their specific needs.
Empowering Operators with Data-Driven Solutions
EGT Digital goes beyond providing gaming solutions—they empower operators with advanced business intelligence tools and process automation solutions. These tools enable operators to optimize their operations through data-driven insights and efficient workflows, giving them a significant edge over the competition.
To keep pace with the rapidly changing iGaming industry, EGT Digital employs a variety of tools and strategies to gather crucial information. Among the most important are continuous market research and customer feedback analysis. “The data we collect through these methods is invaluable,” says Mihaylov. “It drives the product innovations that allow us to constantly improve and expand our portfolio, ensuring we meet the evolving demands of the sector.”
Customer feedback is collected through multiple channels, including direct surveys and user behavior analysis. This feedback provides valuable insights and ideas on refining existing products and developing new features, all aimed at enhancing overall user satisfaction. EGT Digital also ensures the competitiveness of its products by adhering to stringent regulatory standards and continuously updating its platforms to meet the ever-evolving legal requirements in the various markets where it operates.
Keeping Innovation at the Heart of EGT Digital’s Success
In the fast-paced world of iGaming, the ability to create innovative solutions is crucial. For EGT Digital, innovation isn’t just a strategy—it’s the lifeblood of the company’s growth and success. As Mihaylov puts it, “Our survival in this dynamic industry largely depends on our ability to innovate.”
To stay ahead of industry trends, EGT Digital makes significant investments in research and development. By carefully examining current trends and embracing new technologies, the company ensures that its product solutions are always at the cutting edge. “Innovation is at the core of everything we do,” says Mihaylov. “It’s how we stay ahead in a competitive market.”
As part of a rapidly growing global enterprise, EGT Digital benefits from shared resources and industry insights that greatly enhance its operational capabilities. This collaborative environment allows the company to leverage the strengths of a larger network while focusing on its unique innovations.
Looking ahead, EGT Digital is committed to expanding its global footprint and developing new gaming technologies. The company’s vision for the future includes enhancing its product offerings to maintain and solidify its leading position in the online gaming market. Upcoming initiatives will focus on further platform enhancements and exploring new market opportunities, ensuring that EGT Digital remains at the forefront of the industry.
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EGT Digital to take part in SIGMA Americas for the very first time in 2024 edition
23 Apr 2024EGT Digital is ready for its first participation in SIGMA Americas 2024, which will be held in Sao Paulo on 24 and 25 April. Visitors to the exhibition will have the opportunity to enjoy the company’s wide range of iGaming solutions at stand B110.
EGT Digital’s gaming world will be presented by the jackpot bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, containing more than 100 in-house developed slot titles. The latest cascade additions to Clover Chance Sugar Duke and Aztec Rush will stand out among them, captivating the guests with their eye-catching graphics and numerous options for winning and entertainment.
Mr. Sugar Duke and his sweet companions will take players to a dizzying tour in Fun-fair, full of countless bonuses and nice surprises.
Aztec Rush will reveal the world of the eponymous ancient civilization and will challenge the adventurers to win Emperor’s gold, while the toppling reel feature adds even more thrill to the game with its promises for hidden treasures.
The fans of instant winnings will be able to try their luck with EGT Digital’s instant games, well-known for their original design, classic rules and smooth gameplay.
The guests will also have the opportunity to see EGT Digital’s in-house developed all-in-one betting platform X-Nave, which gives the technology and tools operators need to build a successful and competitive iGaming business. Its 4 main modules: CRM Engine, Sport product, Casino aggregator and Payment Gateway, can be both part of the turnkey solution or operate independently, as they allow integration with developments of third-party providers.
The CRM Engine provides a wide diversity of player management tools and bonus features. The visitors will get acquainted with multiple options for bonus campaigns. A completely new type of tournament based on a competitive principle will be at their disposal too, as well as the updated loyalty program and player journey tools.
EGT Digital’s Sport product includes competitive sports and esports coverage, virtual gaming, reliable real-time betting data and a huge number of markets. It will show its latest upgrades, providing operators with different tools to enhance their customers’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.
X-Nave’s Casino aggregator will also present its impressive portfolio, giving access to more than 10 000 games of more than 110 popular providers and guaranteeing instant revenue, operations, and game offering boost.
The Payment Gateway enables end-to-end payment management through the user interface. It allows the control over all payment methods and their limits on the payment pages, provides multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.
„Among the countries with biggest potential for EGT Digital’s products are the markets in the Americas region, where we already have presence and our performance there is very good,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “Our participation in SIGMA Americas is of great significance for us, as it will provide us with the opportunity to meet with many more potential clients and start new fruitful collaborations, while at the same time maintaining and expanding our existing partnerships.”
Vladimir Dokov, CEO of EGT: “We established ourselves as one of the top manufacturers and suppliers of gaming equipment not only in Bulgaria, but also on a global level”
04 Apr 2024On the occasion of EGT’s 22-nd birthday its CEO Mr. Vladimir Dokov gave a special interview to Focus Gaming News.
In it he talks about how the company has managed to keep up with the fast-changing gaming industry and gain leading positions on a global level, reveals what’s the secret to superintend successfully a team of more than 3 200 employees in 28 offices around the world, as well as shares which are the next markets that EGT is striving to conquer and gives his perspective on the future development of the sector.
EGT’s CEO Vladimir Dokov shared an exclusive interview with Focus Gaming News to talk about the achievements of the company on its 22nd anniversary.
Exclusive interview.- EGT is turning 22 and has managed to keep up with the fast-changing gaming industry through the years. The company’s CEO, Vladimir Dokov, caught up with Focus Gaming News to look back at this twenty-two-year journey and also to reveal what’s next for EGT.
EGT is celebrating its 22nd anniversary this year. What can you say about the twenty-two-year journey for EGT?
I would say that these 22 years were extremely interesting and dynamic. The period was filled with many successes, but also with quite a few challenges, which, fortunately, we overcame thanks to our team of highly motivated professionals and the right management decisions.
In the end, we established ourselves as one of the top manufacturers and suppliers of gaming equipment not only in Bulgaria but also on a global level and I believe that our excellent performance is due to the combination of great perseverance, enthusiasm and strong belief in the abilities of every employee of ours.
The industry suffered major transformations in the past 20 years, how did you manage to keep up with such a fast-changing industry?
The gaming industry is developing at a very fast pace, which is a prerequisite for big changes and transformations. To survive and develop successfully in such an environment, a company must be very flexible, and adaptive, and also be ready to take risks at certain times. It is thanks to these characteristics inherent to EGT since its inception, as well as to the policy towards re-investment of profits in innovation, that the company largely owes its status as one of the tech leaders in the gaming sector.
I am very happy that EGT is a Bulgarian company that competes successfully with international manufacturers and suppliers of gaming equipment and its products and services are synonymous with impeccable quality in so many markets around the world.
“To survive and develop successfully in such a fast-changing environment, a company must be very flexible, adaptive, and also be ready to take risks at certain times.”
EGT’s CEO Vladimir Dokov.
Let’s talk about your vast portfolio of products, which one are you most proud of?
No matter the fact that our products have different success, I can’t say we’re proud of any of them more than others. After all, each of our developments is the result of the tireless work of our team, and we value all of them equally.
EGT has 28 international offices with more than 3,200 employees and their number is constantly growing. Is it difficult to manage so many people successfully? What is EGT’s secret to stay an attractive employer?
It’s not difficult to manage a team, no matter how big it is, as long as you follow basic principles such as fairness and respect and demonstrate them equally to your customers and your own employees. If people have the chance to be part of the final product and see in practice what they have created is also of great significance for them to feel satisfied and recognize you as a good leader.
Of course, of utmost importance to attracting new staff as well as retaining our long-standing employees is the fact that we have a lot of social policies focused on building a positive working environment, as well as offering them various courses and programs to help them develop their knowledge and skills and find the most suitable position for them.
EGT’s products and services currently have a presence in over 100 countries around the world, what other new markets are you hoping to conquer?
We will strive to continue this positive trend and enter new jurisdictions in 2024. We will focus on Asia and Africa, while, of course, we will not forget the regions where we traditionally have strong positions.
Looking ahead, where do you think the land-based industry is heading and what role do you see EGT taking?
I think that currently the land-based industry is developing very well and in the following months and years we are yet to see many interesting solutions using the latest trends in the industry such as AI.
We will aspire to maintain and strengthen our leadership positions by continuing to do what we have repeatedly proven to be very good at – creating innovative products with great potential, tailored according to players’ tastes and needs.
Are you preparing any innovative products for the upcoming months?
We presented some of EGT’s new products during ICE London and the other exhibitions in which we participated during the first several months of 2024. I am pleased to say that they have received positive feedback and I expect them to reap success in the near future.
In the coming months, we will be releasing more new developments that I believe will also attract the attention of operators and players.
“We will aspire to maintain and strengthen our leadership positions by creating innovative products with great potential, tailored according to players’ tastes and needs.”
EGT’s CEO Vladimir Dokov.
EGT Digital provides а Game Aggregation to bet365, delivering exciting titles to players across Bulgaria
22 Mar 2024EGT Digital is proud to announce its strategic collaboration with the global gambling leader bet365. The Bulgarian company has developed a game aggregator, through which some of the largest and most popular game providers in the Bulgarian market will become available to the operator. Among them are Amusnet, CT Interactive, Playson, Wazdan, 7mojos, 7777 gaming, as well as EGT Digital itself.
bet365 spokesperson commented: “Bulgaria is an exciting market, and we’re thrilled to expand our gaming portfolio in the region. The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our Games product with high-quality slot games that have established themselves as favourites with local players”.
Tsvetomira Drumeva, Head of Sales at EGT Digital, also expressed her positive expectations regarding the partnership with bet365: “We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country. It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.”
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