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On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.

As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.

In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.

What new products and services will the company be presenting and highlighting at G2E this year?

Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.

Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.

We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.

Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.

What specific goals is the company aiming to achieve at the event?

G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.

Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?

One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.

The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.