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Georgi Mihaylov, Deputy CEO of EGT Digital, for Digital First magazine: “We are iGaming Tech Experts Empowering Operators and Enhancing Player Experiences Worldwide”
19 Sept 2024In an interview for Digital First magazine Mr. Georgi Mihaylov, Deputy CEO of EGT Digital, reveals what the company’s huge success is due to and why it is currently one of the most preferred developers and providers of iGaming solutions, talks about the role of the technological innovations introduced by EGT Digital in the gaming market and their contribution to the development of the industry, points out the strategies that the company applies to continuously improve and expand its product portfolio, as well as sheds light on its vision and strategic goals for the future.
EGT Digital is a rapidly emerging player in the digital gaming industry, offering a comprehensive range of gaming solutions. From instant and casino games to their innovative “all-in-one” betting platform, X-Nave, the company equips operators with the technology they need to thrive in the competitive online business landscape.
Founded just a few years ago, EGT Digital has quickly made its mark, becoming a preferred partner for iGaming providers. Their products are now present in over 50 markets worldwide, with that number steadily growing. Leveraging the extensive experience and strong reputation of Euro Games Technology (EGT), the company is committed to delivering high-quality iGaming products, enriching its diverse and ever-evolving offerings for the gaming industry.
Covering all online gaming verticals—Sportsbook, Casino, Lottery games, Payment gateway, and Omnichannel solutions—EGT Digital is dedicated to expanding its offerings. By incorporating EGT’s industry expertise and proven game mechanics, they ensure a seamless and engaging user experience.
The company’s headquarters in Bulgaria plays a vital role in its operations. “Being based in Bulgaria gives us a significant advantage,” says Georgi Mihaylov, Deputy Chief Executive Officer of EGT Digital. “We have access to top talent, and our strategic positioning allows us to oversee operations with precision.”
Pioneering Innovation in iGaming
In just a few short years, EGT Digital has introduced several technological innovations that have significantly impacted the iGaming industry. By developing advanced game mechanics, AI-driven analytics, and robust security measures, the company has not only enhanced the player experience but also improved operational efficiency across the online gaming market.
These innovations are a big part of why so many operators are choosing EGT Digital’s products. “We’ve focused on creating solutions that truly make a difference,” says Mihaylov. “Our advancements have strengthened our position as a key player in the industry.”
At the heart of these offerings is the X-Nave iGaming platform, which stands out for its modular and customizable approach. This platform seamlessly integrates various gaming products and services, ensuring smooth operations and heightened player engagement.
The X-Nave platform includes four main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway. Each module can function as part of the complete solution or independently, allowing integration with third-party developments. This flexibility ensures that operators can get everything they need for their business from one place, tailored to their specific needs.
Empowering Operators with Data-Driven Solutions
EGT Digital goes beyond providing gaming solutions—they empower operators with advanced business intelligence tools and process automation solutions. These tools enable operators to optimize their operations through data-driven insights and efficient workflows, giving them a significant edge over the competition.
To keep pace with the rapidly changing iGaming industry, EGT Digital employs a variety of tools and strategies to gather crucial information. Among the most important are continuous market research and customer feedback analysis. “The data we collect through these methods is invaluable,” says Mihaylov. “It drives the product innovations that allow us to constantly improve and expand our portfolio, ensuring we meet the evolving demands of the sector.”
Customer feedback is collected through multiple channels, including direct surveys and user behavior analysis. This feedback provides valuable insights and ideas on refining existing products and developing new features, all aimed at enhancing overall user satisfaction. EGT Digital also ensures the competitiveness of its products by adhering to stringent regulatory standards and continuously updating its platforms to meet the ever-evolving legal requirements in the various markets where it operates.
Keeping Innovation at the Heart of EGT Digital’s Success
In the fast-paced world of iGaming, the ability to create innovative solutions is crucial. For EGT Digital, innovation isn’t just a strategy—it’s the lifeblood of the company’s growth and success. As Mihaylov puts it, “Our survival in this dynamic industry largely depends on our ability to innovate.”
To stay ahead of industry trends, EGT Digital makes significant investments in research and development. By carefully examining current trends and embracing new technologies, the company ensures that its product solutions are always at the cutting edge. “Innovation is at the core of everything we do,” says Mihaylov. “It’s how we stay ahead in a competitive market.”
As part of a rapidly growing global enterprise, EGT Digital benefits from shared resources and industry insights that greatly enhance its operational capabilities. This collaborative environment allows the company to leverage the strengths of a larger network while focusing on its unique innovations.
Looking ahead, EGT Digital is committed to expanding its global footprint and developing new gaming technologies. The company’s vision for the future includes enhancing its product offerings to maintain and solidify its leading position in the online gaming market. Upcoming initiatives will focus on further platform enhancements and exploring new market opportunities, ensuring that EGT Digital remains at the forefront of the industry.
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“Fruitful achievements at ICE London 2024 for EGT and EGT Digital”: Interview of Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, for Soloazar
21 Mar 2024Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, gave an exclusive interview for Soloazar, in which she makes an overview of the participation of EGT and EGT Digital in ICE London 2024.
She reveals which were the novelties presented for the first time at the exhibition, as well as the products that have generated the greatest interest, shares her opinion about the future of AI and its increasing importance for the gaming industry, and sheds a light on the way the two companies will prepare for the next edition of ICE in Barcelona.
(London, SoloAzar Exclusive).- The 2024 edition of ICE London, held from February 6th to 8th , marked the final event in London before its move to Barcelona next year. Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with SoloAzar about the company’s participation at the past ICE event. Among the topics covered were the top-performing novelties from EGT and EGT Digtal, as well as the new trends as the Artificial Intelligence.
What novelties have you presented at the last edition of ICE in London?
During this year’s edition of ICE London both EGT and EGT Digital have presented a lot of new developments along with their well-known top-performing products.
EGT’s absolute bestseller Bell Link demonstrated its new multigame mix Multi 2 with 10 titles, 5 of which are brand-new. Two new members of the company’s jackpot family debuted at the show: Bell Link Boost with 6 new titles, whose Grand and Major levels can be combined with the corresponding levels of Bell Link and Gods & Kings Link, as well as the Asian-themed Sheng Sheng Bu Xi. The numerous bonuses and options for winning they offer were highly appreciated by our guests.+
The entirely new multigame Supreme Green Selection showcased its 16 new high-potential slot games. This mix is the first from the new gaming series of EGT Supreme Selection.
Our latest multiplayer solutions: the newest roulette Compact R6 C, the roulette G R8 SQ and the terminals G 27 T, G 32 T and GS 32 were on display as well. They were showcased alongside the recently introduced “Supreme Roulette” software, which includes only 4 roulettes, and the well-known Blue and Green Power HD multigames. They fascinated guests with their modern attractive design, ergonomic features and enormous flexibility and were among the products, having registered the greatest interest at our stand.
EGT Digital showed its rich diversity of games, currently including 4 top-performing jackpots and over 100 in-house developed slot titles. Among the main highlights was the brand-new cascade proposal Sugar Duke, part of the portfolio of Clover Chance jackpot.
Our all-in-one betting platform X-Nave also demonstrated its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway. Each of them can be both part of the complete solution or operate independently as they allow integration with third-party providers. X-Nave presented a number of new functionalities, which caught operators’ attention.
In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?
ICE London is the largest gaming exhibition worldwide and as always it provided us with the chance to see our valued partners, while at the same time meeting many potential new customers. I am glad to say that our participation in this year’s edition of the event has been very successful for both EGT and EGT Digital in terms of closing deals, starting new partnerships and strengthening the current ones.
When talking about new trends do you use artificial intelligence for your products, services or user experience?
Artificial intelligence is being used in the development of different products in numerous industries and the gaming sector is no exception. This is definitely a sustainable trend that will continue developing in the coming years and AI will play an increasing role in the elaboration of our new solutions as well.
What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?
As I already mentioned, ICE London 2024 was very fruitful for us. For the next edition in Barcelona we will prepare the way we have always done so far – we will be welcoming our guests at an impressive stand with an attractive design and will be showing them innovations that have the potential to make their business even more successful.
EGT Digital to present a fascinating product display at its first SIGMA Africa show
08 Mar 2024EGT Digital along with EGT will participate in this year’s edition of SIGMA Africa for the first time. The iGaming provider will take care to create a long-lasting impression on visitors by presenting them a fascinating selection of its high-potential new and bestselling developments. “Don’t miss the chance to visit our stand 07P on 12 and 13 March and learn how we can make your business even more successful,“ said Tsvetomira Drumeva, Head of Sales at EGT Digital.
At guests’ disposal will be the top-performing Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, which will show the exciting world of over 100 in-house developed slot titles. Among the main highlights will be Sugar Duke and Aztec Rush, the latest additions to Clover Chance.
Aztec Rush, as its name suggests, will reveal the world of the eponymous ancient civilization and will challenge those eager for adventures to win Emperor’s gold, while the toppling reel feature adds even more thrill to the game with its promises for hidden treasures.
Sugar Duke will present to players the Fun-fair, where Mr. Sugar Duke and his sweet companions will be waiting to take them on a dizzying tour, full of countless surprises and bonuses.
EGT Digital will showcase its instant games as well, standing out with their original design, classic rules and smooth gameplay.
The in-house developed all-in-one betting platform X-Nave will be also on display to demonstrate its 4 modules: CRM Engine, Sport product, Casino aggregator and Payment Gateway. All of them can be both part of the turnkey solution or operate separately, as they allow integration with developments of third-party providers.
The CRM Engine provides a wide range of player management tools and bonus features. Visitors will become familiar with the numerous options for bonus campaigns, as well as its platform tournament module, which now offers opportunities for play with sports bets and a completely new type of tournament based on a competitive principle. The module will present its updated loyalty program and player journey tools too.
EGT Digital’s Sport product features competitive sports and esports coverage, virtual gaming, reliable real-time betting data, a great number of markets, and industry-leading accuracy. It will showcase its latest upgrades, providing operators with different tools to enrich their clients’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.
X-Nave’s Casino aggregator will also reveal its impressive portfolio, giving access to more than 10 000 games of more than 110 providers and guaranteeing instant revenue, operations, and game offering boost.
The live Payment Gateway enables end-to-end payment management through the user interface. It allows the operation of all payment methods and their limits on the payment pages, provides multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.
Ms. Drumeva concluded: “African countries are among our priority markets. I am pleased to say that we have already started partnerships with several operators in South Africa and the performance demonstrated by our games so far has been excellent. I believe that our participation in SIGMA Africa will give us the chance to meet with many more potential customers from the region who will be able to see and try our products on site and this will have as a result many more deals closed.”
EGT at Irish Gaming Show 2024: An expectedly good combination
04 Mar 2024EGT is thrilled to announce its participation in Irish Gaming Show 2024, which will take place in Dublin on March 05 and 06. As always the company will present a special selection of bestsellers and high-potential novelties.
On display will be the well-known slot cabinets of General Series, which will stand out with their eye-catching outlook with frameless HD displays, following the latest design trends, and the numerous ergonomic features, providing maximum comfort during the play. The VIP models will further enhance players’ experience thanks to the comfortable multimedia chairs, giving full control over the main game functions. The cabinets will reveal the rich variety of the General multigames, among which will be the latest mixes Bonus Prize General, Winner Selection 3 and 4, containing some of the most popular titles of EGT. Visitors will also be able to try their luck and get additional winnings with the jackpot bestsellers Bell Link, Gods & Kings Link, Premium Link and Coin Jackpot.
The casino management system Spider will show what invaluable assistance it can provide in managing the daily activities in a gaming facility.
EGT Digital will also present its portfolio of iGaming solutions, currently including instant games and more than 100 slot titles, jackpot solutions, as well as its in-house developed “all-in-one” betting platform X-Nave, giving the technology and tools operators need to build a successful and competitive iGaming business.
Stefan Dimov, Director of EGT Ireland, Northern Ireland and Portugal, commented: “Irish Gaming Show is a very important event for us and I am glad that this year it will once again give us the chance to meet with our current customers, as well as to start new partnerships. We will be expecting our guests at stand 1-4.”
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