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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
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Alejandro Mosquera, Director of EGT Spain: “EGT presented several new products for the Spanish market”
12 June 2024Mr. Alejandro Mosquera, Director of EGT Spain, spoke exclusively with Soloazar, reviewing EGT’s participation in this year’s edition of FIJMA.
He speaks about the new products for the B2 Saloon and Casino markets which the company demonstrated at the show, shares his expectations regarding the 3 new offices of EGT Spain, opened during the past 12 months, gives his opinion about the increase of the iGaming events in the country and the opportunities they provide, as well as reveals what are the next exhibitions that EGT Spain is going to attend.
EGT presented several new products for the Spanish market
(Madrid, SoloAzar Exclusive).- Alejandro Mosquera, Director of EGT Spain, shared his impressions about the latest FIJMA edition, in which the firm unveiled important products for the Spanish market. He also talked about the offices that the firm opened in Spain last year.
What novelties did you present during FIJMA? What were the most outstanding products or services at your booth?
This year we presented several new products for the Spanish market. We showcased the new Phoenix AWP cabinet, which made its debut in a local exhibition. This is the first gaming machine developed by EGT exclusively for the B2 Saloon niche, that I believe will have great success thanks to its affordable price and the high quality of production, which is a trademark of our company. The selection for the B2 Saloon market was complemented by the new 5-level Sands Princes AWP jackpot and the brand-new Premio Ganador multigame, containing 4 of the most preferred titles of EGT, now enriched with even more bonuses. With all of them, we now have a more varied and broader offer for this market, to which EGT is fully committed.
We have several new proposals for the Casino market as well. Together with well-known multigames of EGT’s portfolio such as Gold General and Green General, we presented the 4-level progressive jackpot Gods and Kings Link, which can be linked to our bestseller Bell Link in the same group and the player participates with only one fee. We also demonstrated Supreme Combo Link, where the player can win by combining the different bonuses offered by this product. The latest Asian-themed Sheng Sheng Bu Xi was also on display. This jackpot is an evolution in the mixing of bonuses, where the winning options are multiplied by expanding the game matrix.
Definitively, one of the biggest stars in our booth was X-Nave, EGT Digital’s platform for online gaming, which aroused admiration among clients in Spain who are looking for alternatives in the digital market. Without a doubt we have a mature and very complete product, with its CRM, Sport, Casino Aggregator and Payment Gateway modules.
You opened a new office in Spain. How do you see the current Spanish market? What are your plans for growth and expansion in the country?
Well, actually we had opened not one but 3 offices in Spain in the past year. The corporate office in Madrid, which was inaugurated just before the start of FIJMA, a technical office in Murcia and another logistics office in Barcelona. All of them have teams of highly qualified technical personnel. This indicates EGT’s total commitment to this market, which continues to constantly evolve. I would say that in the B2 Saloon niche, our clients are looking for a variety of products to offer players and in that sense EGT is positioned as one of the providers with some of the best solutions.
The online industry in Spain is developing at a very fast pace too. Our commitment is to advance in the market with increasingly consolidated products and services. The fact that EGT Digital’s iGaming products are already in more than 50 countries helps us to easily replicate successful strategies from other markets.
How are you taking advantage of the increase of the iGaming events in the country for this year as well as for 2025?
It is a great opportunity for us to be able to make our casino games and platform known to all clients in the local market, as well as to all those from other countries who come to explore the options we can offer.
Next year ICE will be held in Barcelona, which will be, if possible, a better showcase for us in the biggest exhibition globally where each year the digital part has greater prominence.
How do you perceive the evolution of face-to-face gaming compared to online gaming?
We will have land-based gaming for many years to come. It depends on the entire industry whether we are able to continue providing attractive offers for lounges, casinos and bars. The audience is becoming more diversified and more demanding, and those who are also online players come to the gaming halls looking for similar experience. It is clear that online gaming continues to grow with each passing year and the challenge for us, the manufacturers, is to be increasingly flexible and agile in transferring digital experiences to the gaming establishments, understanding the differences between both worlds. Capitalizing on information collected online to improve land-based products and services is crucial.
What are the next events you are going to attend?
For the Spanish market, the next important event that is coming soon is Torremolinos Málaga, which is focused mainly on the B2 Saloon market. Of course, the entire industry is preparing for the next ICE edition in Barcelona, which will be a good touchstone after so many years of being held in London.
EGT’s booth will be once again a focal point of Peru Gaming Show 2024
11 June 2024On June 12 and 13, Peru Gaming Show will once again gather operators, players and gaming industry experts. EGT promises to stay true to the tradition and show them a special selection of its top-performing products, which will be available at booth 52.
The Bulgarian manufacturer will demonstrate its successful series of slot cabinets General. On display will be the models G 50 J1 St, G 50 J2 St, G 50 C St, G 50 V St, G 27-27 St and G 27-32 St. Powered by the latest Exciter IV platform, they will stand out with the perfect combination of contemporary eye-catching design and great comfort achieved thanks to their numerous ergonomic features. The G 32-32 St VIP will go even further in providing the best gaming experience by offering a comfortable multimedia chair, that allows full control over the volume and the main functions of the game.
The cabinets will present the astonishing world of the multigames of General Series, which are popular in many countries around the world, including the LatAm region, because of their attractive themes, beautiful graphics and high chances of winning.
The guests will also be able to learn more about the wide range of iGaming solutions of EGT Digital, covering instant and casino games, as well as the in-house developed “all-in-one” betting platform X-Nave, which gives to operators everything they need to build and maintain а successful online business.
“Peru Gaming Show is an event of great importance for the local market and I am glad that we will have the opportunity to take part in it this year again,” said Mario Trayanski, Director of EGT Peru. “We can’t wait to meet with our current partners and potential new customers to show them how they can have even better results with our high potential products.”
EGT is ready to fascinate visitors to SIGMA Asia 2024
03 June 2024EGT is ready for its second participation in SIGMA Asia, which will take place on 04 and 05 June in Manila. “Don’t miss the chance to learn more about our products. We will be waiting for you on booth D301,” said Mariana Manchina, sales manager for the Philippines at EGT.
Two Asian-themed jackpots will be the main highlights in the company’s display. Тhe 4-level Cai Fu Tian Jiang, which had its successful debut in the 2023 edition of the show, will once again be among the top proposals for Asian players who will be able to dive into the magical world of its 4 games Animal Riches, Expanded Riches, Incredible Lantern and Pearls of Wealth and enjoy numerous opportunities for winning and entertainment.
Sheng Sheng Bu Xi, which joined EGT’s jackpot family several months ago, will also be available to guests. It will invite them to embark on an exciting journey, where growth knows no bounds. Its 2 titles Bonus Craze and Bonus Boom will offer a captivating experience with special symbols, which trigger unique bonus features. In addition different colored symbols can unleash a jackpot combo, providing an extra layer of adventure to the gameplay.
The slot selection will be complemented by the G 50 J1 St and G 50 C Up cabinets, as well as the rich variety of the General Series multigames.
EGT will present its multiplayer developments as well. On display will be the G 32 T and G 27 T terminals, as well as the roulette center G RSA. All of them will stand out with their eye-catching contemporary design, multiple ergonomic features and great flexibility, ensuring an engaging gaming experience and allowing many possible configurations with other devices.
EGT Digital will also demonstrate its portfolio of iGaming solutions, including instant and casino games, as well as the in-house developed “all-in-one” betting platform X-Nave, which provides operators with a complete solution for building and maintaining a successful online business.
“I am happy that we have the opportunity to attend SIGMA Asia again,” commented Ms. Manchina. “Thanks to our participation in last year’s edition, we were able to create many new contacts and partnerships, and our products proved to hold great potential for the local markets. I have every reason to believe that we will have even more success this year, especially considering the fact that we opened our office in Manila. The Philippines is one of the fastest growing markets on the continent and I am confident that this, combined with our attractive offers, will enable us to quickly enter the region and gain traction among Asian operators and players.”
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