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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
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EGT Digital is ready with another dose of innovative iGaming products for iGB Live Amsterdam 2024
17 July 2024For another year in a row EGT Digital will gather operators, players and industry experts at its stand 12-G40 during iGB Live Amsterdam 2024. The guests will be able to explore the novelties in the Bulgarian provider’s portfolio along with the latest upgrades of its well-known bestsellers.
The company will present its rich gaming world, including the 4 top-performing jackpots Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, as well as over 100 in-house developed casino games, which are already popular in more than 50 markets worldwide. Among the main highlights in the slot display will be the football title Burning Goals, the latest addition to Clover Chance. Just a few days after the end of the European Championship, the football lovers will have one more chance to feel the atmosphere of a real match with just a click on their screen. The double chance feature will add even more thrill to the game by providing players with additional opportunities of winning one of the big prizes.
The gaming diversity will be complemented by EGT Digital’s instant games. They never cease to fascinate the fans of instant winnings with their original eye-catching design, classic rules, smooth gameplay and the attractive Mystery Jackpot.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will also be on display to demonstrate its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway. Each of them can function as part of the complete solution or operate independently, as they allow integration with developments of third-party providers.
The CRM Engine will show new and more exciting competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Visitors will also be able to learn more about the newly added options for more detailed segmentation of players, as well as with the simplified process for the player to choose an offer at the time of making deposit. A new AI/ML module for individually selected casino games based on player’s behavior and an AI/ML chatbot will be also presented.
The Sport product is enriched with new features too. It now offers a Customizable tournament page, which enhances user engagement and simplifies navigation. Players can easily access relevant information and place bets. The page is divided into various tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which ensures that all essential information is available and users will enjoy a more personalized and engaging betting experience.
EGT Digital’s Sport product is now also equipped with an automatic cashout option, where players will be able to set an amount and after reaching it their bet will be closed automatically.
Players will be able to share their bets on various social networks through Share my bet functionality. The module is provided with Bet feed, a container that will be filled with bets from players who are marked as “tipster”.
X-Nave’s Gaming Aggregator will showcase its expanded range of over 12,000 titles (slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games) from more than 110 popular providers. In addition to the variety of casino widgets, next to the jackpot updates, last winners, most played, favorites, in-game notifications, now a leaderboard widget is also available to operators.
EGT Digital’s Payment Gateway will showcase its enriched portfolio of payment methods, which already includes Open Banking. Users from Latin America, especially Mexico and Brazil, will be able to take advantage of multiple payment methods integrated for this region. The visitors will also become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, which doesn’t require from the players to leave the game.
“We will be very happy to welcome our partners and friends on our stand at iGB Live,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “We will be waiting for them on July 17 and 18 to reveal the huge potential of their business that can be unlocked with our products.”
EGT’s Gods & Kings Link with first installation in Bulgaria
18 June 2024EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product the largest casino in the country GoldenEye, located in Svilengrad.
“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”
The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.
“Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”
EGT’s latest multigame Bell Link 2 with a debut in Merit Royal Casino in Northern Cyprus
17 June 2024Bell Link 2 multigame, the new addition to EGT’s absolute bestseller Bell Link jackpot, had its first installation in the prominent Merit Royal Casino in Northern Cyprus in the beginning of June. Currently, 34 slot cabinets of the G 32-32 VIP and G 50-50 C VIP models offer the mix. It will be available in more machines very soon.
The visitors have the opportunity to try their luck with a total of 10 games, 5 of which are completely new and developed specifically for Bell Link 2: 40 Lucky King Extreme BL, Egypt Sky BL, Zodiac Wheel Extra BL, Book of Realm BL and Mystic Desert BL. All titles are enriched with even more bonus features and have been very well received by players.
“We are pleased that Merit Royal Casino trusts us again and gives us the chance to launch another one of our latest developments in their facility,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “They are our biggest customer in Northern Cyprus, with whom we have a successful long-term collaboration, and we highly appreciate the fact that they were the casino where another of our high-potential jackpots – Gods & Kings Link, linked in a group with Bell Link, made its debut on the island. I am confident that we will meet their expectations as we always do and will continue to provide them with our high-quality products and services in the future.”
Nuh Yondem, Slot Director of Merit Group, also expressed their satisfaction with the partnership with EGT. He said that they were very happy to be the first to offer Bell Link 2 and Gods&Kings Link, which immediately generated great interest among their guests and have been showing very good results so far, and added that they are looking forward to installing Bell Link Boost as well.
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