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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
latest news
AdmiralBet has enhanced its partnership with EGT Digital for Montenegro
08 Aug 2024AdmiralBet already offers EGT Digital’s casino titles to its Montenegrin customers as well. The new deal became a fact just a few months after the operator added the Bulgarian provider’s games to its Serbian site. Now the visitors to AdmiralBet can dive into the fascinating world of the top performers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, containing over 100 slots. The multiplayer game xRide, allowing players to track in real-time the results of the other participants, is also at their disposal to add even more thrill to the gaming experience.
“Led by our desire to provide our clients from different markets with high-quality content, we decided to present the Bulgarian provider’s titles to the gaming audience in Montenegro,” commented Stevan Papić, Head of Online Operations at AdmiralBet Montenegro. “The good results came very quickly and we are periodically adding new proposals of EGT Digital to maintain the high level of the products that our customers are always looking to find on our site.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also highlighted the importance of the recent collaboration: “We highly appreciate the trust that AdmiralBet placed in us, and we are very grateful that they are giving us the opportunity to make our debut in Montenegro. I believe that the great performance of our slot titles will not only strengthen our partnership with the operator, but will also play a key role in our further expansion into the local market.”
Tsvetomira Drumeva, Head of Sales at EGT Digital: “Successful presentation of EGT Digital’s extensive gaming portfolio at iGB Live 2024”
01 Aug 2024“Successful presentation of EGT Digital’s extensive gaming portfolio at iGB Live 2024” is the evaluation that Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, gave to the company’s performance on one of the biggest iGaming exhibitions in the world.
In an exclusive interview for Soloazar she talks about the novelties presented during the show, reveals her thoughts on the future of the online gaming industry and shares her expectations regarding the relocation of iGB Live in 2025.
(Amsterdam, SoloAzar Exclusive).- Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, explained the main features of the products presented at the latest IGB Live. She also commented the latest trends on online gaming industry and is expectant and hopeful regarding the change of location of the 2025 edition to London.
“I am glad to say that our participation in this year’s edition of iGB Live continued the streak of our successes on this exhibition during the past few years”, said Tsvetomira Drumeva.
“The guests to our stand had the opportunity to explore EGT Digital’s extensive gaming portfolio, currently consisting of over 100 in-house developed casino titles that are gaining popularity in more and more markets around the world. Alongside the well-known slots, our selection for the show featured the football-themed game Burning Goals, the latest addition to our jackpot bestseller Clover Chance. It was very well received by the visitors, who highly appreciated its attractive features and the numerous opportunities to win big prizes.”
How do you see the future of the online gaming industry after the trends presented at iGB Live Amsterdam 2024?
Quite expectedly, the trend towards the application of artificial intelligence in the new gaming solutions continues to develop very intensively. As I mentioned above, we also use AI in our developments, including AI-driven analytics. Through them we collect data on players’ preferences, which allows us to provide betting sites with the opportunity to create personalized offerings for their customers. These analyzes in combination with the advanced game mechanics and the powerful security measures that we offer contribute to the significant improvement of the gaming experience and turn us into a preferred partner for more and more operators.
The trend towards the use of virtual and augmented reality also persists. Along with artificial intelligence, VR and AR make games more engaging and more customized, fully adapted to the individual tastes and requirements of the players. With all this in mind, my prediction is that in the future casino titles will become more realistic and offer an ever more exciting mix of luck and skill.
iGB L!VE is moving to London in 2025, what are your expectations for this move?
On the one hand, Amsterdam is popular as a place, gathering the experts in the iGaming sector from all over the world and allowing them to show their new products and exchange experiences. On the other, relocation is beneficial because it opens up new perspectives and opportunities for exhibitors and guests of the event. It is no coincidence that next year iGB Live will be held in London, where the iconic ICE London – the largest gaming show and hub for professionals in the gaming industry on a global scale – has taken place for so many years.
I expect this relocation to bring many positives for the participants and believe that the 2025 edition will be no less successful than the previous ones.
With regard to the innovations presented by the firm at iGB L!VE 2024, she described:
EGT Digital’s iGaming platform X-Nave was also on display to demonstrate the upgrades and improvements of its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, each of which can be part of the turnkey solution or operate independently, as they allow to be integrated with developments of third-party providers.
The CRM Engine showed new competition opportunities between players, including various games and tournaments, as well as options for more detailed player segmentation. We also presented a new AI/ML module for individually selected casino games based on player’s behavior and an AI/ML chatbot.
The Sport product introduced its Customizable tournament page, that enhances user engagement and simplifies navigation. The module is now also equipped with an automatic cashout option, allowing players to set an amount, after reaching of which their bet is being closed automatically. The newly added Share my bet functionality enables players to share their bets on various social networks.
X-Nave’s Gaming Aggregator revealed its expanded range of over 12,000 titles from more than 110 popular providers.
Our Payment Gateway demonstrated its enriched portfolio of payment methods, which already includes Open Banking, as well as many methods for the Latin America, especially for Mexico and Brazil. The Quick Deposit feature – a small Cashier that can be opened directly from the casino games, which doesn’t require from the players to leave the game, is also among the novelties in this module that we presented to our guests during the show.
“EGT and EGT Digital: What has been 2024 so far and what’s yet to come”: Interview of Mr. Vladimir Dokov, CEO of EGT and EGT Digital, for Casino International
22 July 2024Mr. Vladimir Dokov, CEO of EGT and EGT Digital, gave a special interview for the July issue of Casino International magazine. He talks about the excellent results of the two companies for the first half of the year, reveals what distinguishes EGT Digital from its competitors, which are the key products of the company and the new markets where the iGaming provider plans to enter in the next 12 months.
Matt Broughton: How 2024 has treated EGT so far?
Vladimir Dokov: I am glad to say that the first half of 2024 brought us very good results across the board. We got the year off to a strong start by attending ICE London where we showcased our new developments for land-based and online gaming. They received very positive feedback from the guests, and we closed a lot of deals. Along with traditionally important for us exhibitions in Europe and Latin America such as Irish Gaming Show, FIJMA, Belgrade Future Gaming and GAT Gaming Show, we made our debut at SIGMA Africa, SIGMA Eurasia and SIGMA Americas. We also participated in SIGMA Asia for the second year in a row. We had very good performances at these shows as well and laying the foundations for many future partnerships in those regions that are of interest to us. Our high-potential new products such as the Bell Link 2 multigame – the latest addition to our bestseller Bell Link – and the Gods & Kings Link jackpot have had their first installations and it looks like more will follow soon.
Our online gaming solutions have witnessed significant advancement as well. At the end of 2023 and the beginning of 2024, EGT Digital’s slot games entered a number of new markets like Greece, Italy and Spain. We also launched our strategic partnership with bet365. As a result of it we developed a game aggregator, through which some of the largest and most popular game providers in the Bulgarian market became available to the operator. In parallel with all this, we continue to develop and upgrade our factories and production processes, applying all norms for ecological and safe manufacturing. Last month we put into operation a new automated assembly line for the production of General Series Curved Cabinets. Now we produce the machines from all EGT series on a flow basis, which enables us to fulfill our customers’ orders even faster and more efficiently.
MB: What were your primary goals when the year began?
VD: Our primary goals at the beginning of 2024 were to continue our upward development by enriching our portfolio of land-based and iGaming products and solidify our leadership positions in the global gaming industry. I dare say that so far we are fulfilling both purposes.
MB: Focusing now on EGT Digital, what have been the key products so far in 2024?
VD: The main product of EGT Digital is the in-house developed iGaming platform X-Nave, which provides operators with everything they need to build and maintain a successful business online. It contains four main modules: CRM Engine, Sport Product, Casino Aggregator and Payment Gateway, each of which can be both part of the turnkey solution or operate independently, as they allow to be integrated with developments of third-party providers. The other key products of our company are the online slot games, which are gaining momentum in more and more markets around the world. EGT Digital’s casino portfolio currently includes over 100 titles, offering a wide diversity of captivating themes and features.
MB: What new markets are you hoping to enter in the next 12 months?
VD: We plan to enter new jurisdictions primarily in Europe and Latin America. Among the markets of greatest interest to us is Brazil. As I mentioned earlier, EGT Digital participated for the first year at SIGMA Americas, where our products were very well
received. We already have a team at the local level, and I believe that their efforts will soon yield the expected results.
MB: What is it that sets EGT Digital apart from its competitors?
VD: What distinguishes EGT Digital the most is the ability to listen to our customers and partners and quickly adapt to the dynamic and ever- changing iGaming industry, which every day presents us with new challenges. This in combination with our original approach and creative concepts results in the creation of innovative products that are able to satisfy the needs and preferences of every type of customer.
MB: What will you be presenting at iGB Live?
VD: At iGB Live we will present our new casino titles, which will reveal their rich variety of attractive features and bonuses. We will also demonstrate all the latest upgrades and additions to our X-Nave platform.
Product Catalogue 2024
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