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EGT at ICE Barcelona 2026: “All eyes on us” presents new gaming solutions
19 Jan 2026EGT will once again be in the spotlight at ICE Barcelona, unveiling a brand-new stand concept under the slogan “All eyes on us”, designed to showcase its diverse product portfolio and give visitors plenty to see across multiple product categories. “Visitors will find suitable solutions for businesses looking for a stable, long-term partner to help drive their growth,” said Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT.
To support this message, the Bulgarian gaming equipment manufacturer will present a wide range of new developments spanning slot cabinets, jackpots, electronic table games, and casino management systems. The company will showcase its latest Supreme Series S 27-27 ST slot cabinet, created to deliver a high-impact visual experience and enhanced player comfort, alongside a selection of new jackpot products aimed at driving engagement on the gaming floor.
Among the highlights are two new jackpot solutions, Grand Link Gold and Clover Chance, each offering distinctive mechanics and strong entertainment potential. These will be joined by new multigame editions – Bell Link Boost 3 and Gods & Kings Link 2, of the well-established Bell Link Boost and Gods & Kings Link, further expanding players’ choice.
Guests will also be able to explore newly released Supreme Selection multigames: Jackpot Supreme Purple Selection and Jackpot Supreme Pink Selection, combining popular and new titles, as well as Power Red Selection, which brings together classic slot gameplay and roulette in a flexible format tailored to different preferences.
EGT’s latest electronic table game (ETG) products will also be featured at the stand, including the new Compact 8 Roulette, an automated roulette solution designed to optimize floor space, enhance flexibility, and deliver engaging multiplayer experiences.
The new Parallel Spins roulette center paired with the eponymous gaming software will also be on display to offer a modern multiplayer roulette journey thanks to the dual roulette centers designed to boost player engagement on the gaming floor.
In addition, EGT will present a wide range of new AWP and VLT solutions developed for different markets, alongside its casino management system Spider, which supports operators with efficient casino management and operational control.
Ms. Popova concluded: “As one of the most significant gaming industry events, ICE Barcelona provides an ideal platform to meet with existing and prospective customers and partners, and to focus discussions beyond short-term results toward building stronger, long-term collaboration. With all eyes on EGT at stand 3J40, visitors will be able to see how our solutions align with a shared vision for the future of the gaming industry in 2026 and beyond.”
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Vladimir Dokov, CEO of EGT: “We established ourselves as one of the top manufacturers and suppliers of gaming equipment not only in Bulgaria, but also on a global level”
04 Apr 2024On the occasion of EGT’s 22-nd birthday its CEO Mr. Vladimir Dokov gave a special interview to Focus Gaming News.
In it he talks about how the company has managed to keep up with the fast-changing gaming industry and gain leading positions on a global level, reveals what’s the secret to superintend successfully a team of more than 3 200 employees in 28 offices around the world, as well as shares which are the next markets that EGT is striving to conquer and gives his perspective on the future development of the sector.
EGT’s CEO Vladimir Dokov shared an exclusive interview with Focus Gaming News to talk about the achievements of the company on its 22nd anniversary.
Exclusive interview.- EGT is turning 22 and has managed to keep up with the fast-changing gaming industry through the years. The company’s CEO, Vladimir Dokov, caught up with Focus Gaming News to look back at this twenty-two-year journey and also to reveal what’s next for EGT.
EGT is celebrating its 22nd anniversary this year. What can you say about the twenty-two-year journey for EGT?
I would say that these 22 years were extremely interesting and dynamic. The period was filled with many successes, but also with quite a few challenges, which, fortunately, we overcame thanks to our team of highly motivated professionals and the right management decisions.
In the end, we established ourselves as one of the top manufacturers and suppliers of gaming equipment not only in Bulgaria but also on a global level and I believe that our excellent performance is due to the combination of great perseverance, enthusiasm and strong belief in the abilities of every employee of ours.
The industry suffered major transformations in the past 20 years, how did you manage to keep up with such a fast-changing industry?
The gaming industry is developing at a very fast pace, which is a prerequisite for big changes and transformations. To survive and develop successfully in such an environment, a company must be very flexible, and adaptive, and also be ready to take risks at certain times. It is thanks to these characteristics inherent to EGT since its inception, as well as to the policy towards re-investment of profits in innovation, that the company largely owes its status as one of the tech leaders in the gaming sector.
I am very happy that EGT is a Bulgarian company that competes successfully with international manufacturers and suppliers of gaming equipment and its products and services are synonymous with impeccable quality in so many markets around the world.
“To survive and develop successfully in such a fast-changing environment, a company must be very flexible, adaptive, and also be ready to take risks at certain times.”
EGT’s CEO Vladimir Dokov.
Let’s talk about your vast portfolio of products, which one are you most proud of?
No matter the fact that our products have different success, I can’t say we’re proud of any of them more than others. After all, each of our developments is the result of the tireless work of our team, and we value all of them equally.
EGT has 28 international offices with more than 3,200 employees and their number is constantly growing. Is it difficult to manage so many people successfully? What is EGT’s secret to stay an attractive employer?
It’s not difficult to manage a team, no matter how big it is, as long as you follow basic principles such as fairness and respect and demonstrate them equally to your customers and your own employees. If people have the chance to be part of the final product and see in practice what they have created is also of great significance for them to feel satisfied and recognize you as a good leader.
Of course, of utmost importance to attracting new staff as well as retaining our long-standing employees is the fact that we have a lot of social policies focused on building a positive working environment, as well as offering them various courses and programs to help them develop their knowledge and skills and find the most suitable position for them.
EGT’s products and services currently have a presence in over 100 countries around the world, what other new markets are you hoping to conquer?
We will strive to continue this positive trend and enter new jurisdictions in 2024. We will focus on Asia and Africa, while, of course, we will not forget the regions where we traditionally have strong positions.
Looking ahead, where do you think the land-based industry is heading and what role do you see EGT taking?
I think that currently the land-based industry is developing very well and in the following months and years we are yet to see many interesting solutions using the latest trends in the industry such as AI.
We will aspire to maintain and strengthen our leadership positions by continuing to do what we have repeatedly proven to be very good at – creating innovative products with great potential, tailored according to players’ tastes and needs.
Are you preparing any innovative products for the upcoming months?
We presented some of EGT’s new products during ICE London and the other exhibitions in which we participated during the first several months of 2024. I am pleased to say that they have received positive feedback and I expect them to reap success in the near future.
In the coming months, we will be releasing more new developments that I believe will also attract the attention of operators and players.
“We will aspire to maintain and strengthen our leadership positions by creating innovative products with great potential, tailored according to players’ tastes and needs.”
EGT’s CEO Vladimir Dokov.
EGT Digital provides а Game Aggregation to bet365, delivering exciting titles to players across Bulgaria
22 Mar 2024EGT Digital is proud to announce its strategic collaboration with the global gambling leader bet365. The Bulgarian company has developed a game aggregator, through which some of the largest and most popular game providers in the Bulgarian market will become available to the operator. Among them are Amusnet, CT Interactive, Playson, Wazdan, 7mojos, 7777 gaming, as well as EGT Digital itself.
bet365 spokesperson commented: “Bulgaria is an exciting market, and we’re thrilled to expand our gaming portfolio in the region. The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our Games product with high-quality slot games that have established themselves as favourites with local players”.
Tsvetomira Drumeva, Head of Sales at EGT Digital, also expressed her positive expectations regarding the partnership with bet365: “We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country. It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.”
“Fruitful achievements at ICE London 2024 for EGT and EGT Digital”: Interview of Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, for Soloazar
21 Mar 2024Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, gave an exclusive interview for Soloazar, in which she makes an overview of the participation of EGT and EGT Digital in ICE London 2024.
She reveals which were the novelties presented for the first time at the exhibition, as well as the products that have generated the greatest interest, shares her opinion about the future of AI and its increasing importance for the gaming industry, and sheds a light on the way the two companies will prepare for the next edition of ICE in Barcelona.
(London, SoloAzar Exclusive).- The 2024 edition of ICE London, held from February 6th to 8th , marked the final event in London before its move to Barcelona next year. Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with SoloAzar about the company’s participation at the past ICE event. Among the topics covered were the top-performing novelties from EGT and EGT Digtal, as well as the new trends as the Artificial Intelligence.
What novelties have you presented at the last edition of ICE in London?
During this year’s edition of ICE London both EGT and EGT Digital have presented a lot of new developments along with their well-known top-performing products.
EGT’s absolute bestseller Bell Link demonstrated its new multigame mix Multi 2 with 10 titles, 5 of which are brand-new. Two new members of the company’s jackpot family debuted at the show: Bell Link Boost with 6 new titles, whose Grand and Major levels can be combined with the corresponding levels of Bell Link and Gods & Kings Link, as well as the Asian-themed Sheng Sheng Bu Xi. The numerous bonuses and options for winning they offer were highly appreciated by our guests.+
The entirely new multigame Supreme Green Selection showcased its 16 new high-potential slot games. This mix is the first from the new gaming series of EGT Supreme Selection.
Our latest multiplayer solutions: the newest roulette Compact R6 C, the roulette G R8 SQ and the terminals G 27 T, G 32 T and GS 32 were on display as well. They were showcased alongside the recently introduced “Supreme Roulette” software, which includes only 4 roulettes, and the well-known Blue and Green Power HD multigames. They fascinated guests with their modern attractive design, ergonomic features and enormous flexibility and were among the products, having registered the greatest interest at our stand.
EGT Digital showed its rich diversity of games, currently including 4 top-performing jackpots and over 100 in-house developed slot titles. Among the main highlights was the brand-new cascade proposal Sugar Duke, part of the portfolio of Clover Chance jackpot.
Our all-in-one betting platform X-Nave also demonstrated its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway. Each of them can be both part of the complete solution or operate independently as they allow integration with third-party providers. X-Nave presented a number of new functionalities, which caught operators’ attention.
In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?
ICE London is the largest gaming exhibition worldwide and as always it provided us with the chance to see our valued partners, while at the same time meeting many potential new customers. I am glad to say that our participation in this year’s edition of the event has been very successful for both EGT and EGT Digital in terms of closing deals, starting new partnerships and strengthening the current ones.
When talking about new trends do you use artificial intelligence for your products, services or user experience?
Artificial intelligence is being used in the development of different products in numerous industries and the gaming sector is no exception. This is definitely a sustainable trend that will continue developing in the coming years and AI will play an increasing role in the elaboration of our new solutions as well.
What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?
As I already mentioned, ICE London 2024 was very fruitful for us. For the next edition in Barcelona we will prepare the way we have always done so far – we will be welcoming our guests at an impressive stand with an attractive design and will be showing them innovations that have the potential to make their business even more successful.
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