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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
latest news
EGT will provide assistance to earthquake victims in Turkey and Syria
15 Feb 2023Euro Games Technology will give humanitarian aid to the victims of the earthquake in Turkey and Syria, which hit both countries on 06 February. EGT will join companies which send essential goods and will provide sleeping bags for extreme cold temperatures that literally save lives.
“Unfortunately, the earthquake in Turkey and Syria is another natural disaster with devastating consequences,” said Mr. Vladimir Dokov, CEO of EGT. “At such times, the most natural thing to do is to help. That is why EGT will make this donation hoping the situation in the affected areas to be normalized as soon as possible.”
EGT will demonstrate its passion for excellence at ICE London 2023 at its biggest stand to date
03 Feb 2023EGT will mark this year’s edition of ICE London with its biggest stand to date, which will cover an area of almost 2,000 sq m. and will impress the visitors with a fascinating contemporary design. The company’s participation in 2023 will go under the slogan Passion for excellence. As always, EGT will stay true to itself and showcase an imposing selection of innovations and bestsellers. Nadia Popova, VP Sales & Marketing, shared on this occasion: “We have prepared an exciting journey into the gaming world of EGT that is definitely not to be missed.”
Along with the well-known slot cabinets and multigames from the General Series at display will be the newest mix Bonus Prize General HD, powered by the latest Exciter IV platform and consisting of 14 titles, all of which with some of the bonus prize features Shiny Cash, Cash Heat, Dazzle Cash, Epic Cash and Fury Cash. The gaming variety on the stand will be complemented by Winner Selection 1 and 2 multigames, each consisting of 20 of the most popular games from EGT’s portfolio.
The multi-level Gods & Kings Link, which will appeal to fans of adventures in magical worlds inhabited by mysterious divine characters, as well as 9 Crystal Bonanza, whose ultimate goal is getting diamonds, will stand out among the jackpot propositions, which will be available at the stand. Both jackpots offer a vast variety of bonus games and numerous options for winning and certainly won’t go unnoticed by players who will have the opportunity to see also the top performers Bell Link, Cai Fu Tian Jiang, 2 Happy Hits, High Cash, Sands Princess, Premium Link.
EGT will demonstrate its multiplayer portfolio as well. The main highlights in it will be the G 32 T and G 27 T terminals and the roulettes G R6 C and G RSA. All of them include attractive design, multiple ergonomic features and great flexibility, allowing many possible configurations with other devices. They will be supplied with the multigame mixes of Power Series, the newest of which is Blue Power HD with over 50 slot and multiplayer games.
The visitors of EGT’s stand will also become familiar with many new AWP and VLT products designed specifically for different markets, as well as the new modules of the casino management system Spider.
EGT’s subsidiary EGT Digital will make its debut at ICE London 2023. The company will showcase its rich variety of iGaming solutions, including instant and online casino games, jackpots, the in-house developed all-in-one betting platform X-Nave, and the innovative development in the sports betting retail technology: the self-service betting terminal.
Ms. Popova commented: “We will be awaiting our guests and friends with a variety of delights. We would like to invite them to come to our stand where they will be able to try out our selection of innovative high-tech products in a very modern high-tech environment. I believe that EGT’s participation in ICE London 2023 will be very successful as we have everything necessary to arouse the attention of industry experts, strengthen our existing partnerships and launch new ones.”
”Тo Be A Leader In The Global Gaming Industry”: Interview of Mr. Vladimir Dokov, CEO of EGT, for Economic magazine
23 Jan 2023Mr. Vladimir Dokov, CEO of EGT, knows what it is like to be a leader in the global gaming industry. In a special interview for Economic magazine he reveals what is the secret of the success of the company, which is one of the biggest suppliers of gaming equipment on a global level, what is its development strategy, debunks myths and untruths about the sector, shares what is the approach to people, thanks to which EGT is proud of so many long-time employees.
Find out what else Mr. Dokov is talking about in the full interview here.
Product Catalogue 2024
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