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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”

10 Oct 2024

On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.

 

As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGTis unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigamethe Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.

 

In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.

What new products and services will the company be presenting and highlighting at G2E this year?

 

Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.

 

Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.

 

We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.

 

Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.

 

What specific goals is the company aiming to achieve at the event?

 

G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.

 

Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?

 

One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.

 

The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.

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Bell Link: The new EGT’s bestseller in Panama

21 Mar 2023

EGT’s jackpot Bell Link has established itself as an absolute bestseller in Panama. The four-level solution is already installed and is successfully operating in a number of reputable casinos in the country such as Royal Marriott, Star Bay, Cirsa, Codere, Sortis, Golden Lion.

It is housed in slot cabinets of the latest General Series of the company: G 32-32 VIP, G 27-27 St, and G 50 J2 St. Powered by Exciter III and Exciter IV platforms, they caught the attention with their contemporary design with frameless HD displays providing exceptional visual clarity and many ergonomic features and quickly ranked among the players’ favorite gaming machines.

“We are very proud that Bell Link has achieved such a great success in Panama,” commented Yana Mihaleva, Director at EGT Central America and the Caribbean. “The performance it has been demonstrating so far is excellent. The combination of the selection of one of the most popular EGT’s titles, included in the Bell Link 1 multigame, with the numerous opportunities of winnings and bonuses makes the jackpot a preferred choice everywhere it is present. I want to express my immense gratitude to our long-term partners who once again have trusted us and have supplied their gaming establishments with our jackpot allowing it to unfold its enormous potential. I’m happy to say that very soon Corporation BBT will also join the operators offering our jackpot solution to their customers. I believe that the positive trend will continue and Bell Link will keep on being among the products of ours which arouse the greatest interest and for which we will accomplish the biggest number of installations by the end of this year.”

EGT’s gaming equipment will create a stir at Irish Gaming Show 2023

06 Mar 2023

EGT will stay true to the tradition and will take part in Irish Gaming Show 2023. The company has prepared a special selection of top products that will be available to visitors at stand 1-4.

The slot cabinets of General Series, which have gained great popularity among operators and players in many countries around the world, will stand out with their attractive outlook with frameless HD displays, which follows the latest design trends. The VIP models will further enrich the gaming experience of their users thanks to the multimedia chairs, allowing full control over the volume and the main functions of the game. They are powered by the latest Exciter IV platform and will be supplied with the captivating titles of General and Power Series multigames, as well as the bestselling jackpot solution Bell Link, which will provide the players with additional options for winnings and entertainment.

The multiplayer terminal G 32 T, featuring 32-inch widescreen display with an integrated touch screen for greater interactivity and numerous ergonomic features, and the roulette G RSA that can be connected to all EGT play stations, will be also at display to demonstrate their capabilities to participate in many different configurations.

The casino management system of EGT Spider will show what invaluable assistance it can provide in managing the day-to-day activities in a gaming facility.

EGT’s subsidiary EGT Digital will also showcase its portfolio of iGaming solutions, including online slot and instant games, jackpots, as well as its in-house developed betting platform X-Nave.

Stefan Dimov, Director of EGT Ireland, Northern Ireland and Portugal, shared: “I believe that we will have a very successful Irish Gaming Show as our product selection is really impressive. Local casino operators and gaming audience are well familiar with EGT’s developments and expect nothing less than the best from us. They will be able to see it at our stand on March 7 and 8.”

EGT’s B2 Saloon cabinets and Bell Link will fascinate the visitors of FIJMA Madrid 2023

20 Feb 2023

EGT will once again present its rich variety of gaming products at this year’s edition of FIJMA Madrid, which will be held on 21 till 23 February. The main highlight in the product selection of EGT will be the B2 Saloon cabinets from the company’s latest General Series.

G 27-27 St AWP and G 32-32 VIP AWP will impress the show’s guests with their high-resolution widescreen monitors, frameless HD display, providing exceptional visual clarity and numerous ergonomic features for maximum comfort during the game. The users of the VIP model will also enjoy a multimedia chair allowing control of the main game functions and the sound volume. The B2 Saloon machines will be supplied with the bestseller jackpot Bell Link, offering 4 exciting levels and the eponymous multigame with 5 specially selected captivating titles.

The product diversity at the stand will be complemented by the slot cabinets G 27-27 St, G 50 J2 St, G 55 C VIP, and G 32-32 VIP of General Series, which are shaping to be among the most highly-potential new developments in EGT’s portfolio.

At display will also be Super Premier 75, as well as the multiplayer terminal S 32, which will be connected to an electronic roulette. All the cabinets will reveal the thrilling gaming world of the Green, Red, and Gold Collection multigame mixes.

The visitors will have the opportunity to become familiar with the iGaming solutions of EGT’s subsidiary EGT Digital, among which the in-house developed all-in-one platform X-Nave, the self-service betting terminal, their instant and online slot games.

Alejandro Mosquera, director of EGT Spain, shared his excitement about the event: “It will be the first FIJMA Madrid show since I occupied the position of director of the local office and I am very optimistic about it. I am confident that our participation will be very successful, as EGT products arouse great interest among the local gaming audience, especially the B2 Saloon machines and software, that are specially developed for Spain, as well as the electronic roulette, which I believe to be the other main highlight at our stand. We already have a lot of appointments, and we expect to make contact with many potential customers on-site as well.”

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