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Georgi Mihaylov, Deputy CEO of EGT Digital, for Digital First magazine: “We are iGaming Tech Experts Empowering Operators and Enhancing Player Experiences Worldwide”

19 Sept 2024

In an interview for Digital First magazine Mr. Georgi Mihaylov, Deputy CEO of EGT Digital, reveals what the company’s huge success is due to and why it is currently one of the most preferred developers and providers of iGaming solutions, talks about the role of the technological innovations introduced by EGT Digital in the gaming market and their contribution to the development of the industry, points out the strategies that the company applies to continuously improve and expand its product portfolio, as well as sheds light on its vision and strategic goals for the future.

EGT Digital is a rapidly emerging player in the digital gaming industry, offering a comprehensive range of gaming solutions. From instant and casino games to their innovative “all-in-one” betting platform, X-Nave, the company equips operators with the technology they need to thrive in the competitive online business landscape.

Founded just a few years ago, EGT Digital has quickly made its mark, becoming a preferred partner for iGaming providers. Their products are now present in over 50 markets worldwide, with that number steadily growing. Leveraging the extensive experience and strong reputation of Euro Games Technology (EGT), the company is committed to delivering high-quality iGaming products, enriching its diverse and ever-evolving offerings for the gaming industry.

Covering all online gaming verticals—Sportsbook, Casino, Lottery games, Payment gateway, and Omnichannel solutions—EGT Digital is dedicated to expanding its offerings. By incorporating EGT’s industry expertise and proven game mechanics, they ensure a seamless and engaging user experience.

The company’s headquarters in Bulgaria plays a vital role in its operations. “Being based in Bulgaria gives us a significant advantage,” says Georgi Mihaylov, Deputy Chief Executive Officer of EGT Digital. “We have access to top talent, and our strategic positioning allows us to oversee operations with precision.”

Pioneering Innovation in iGaming

In just a few short years, EGT Digital has introduced several technological innovations that have significantly impacted the iGaming industry. By developing advanced game mechanics, AI-driven analytics, and robust security measures, the company has not only enhanced the player experience but also improved operational efficiency across the online gaming market.

These innovations are a big part of why so many operators are choosing EGT Digital’s products. “We’ve focused on creating solutions that truly make a difference,” says Mihaylov. “Our advancements have strengthened our position as a key player in the industry.”

At the heart of these offerings is the X-Nave iGaming platform, which stands out for its modular and customizable approach. This platform seamlessly integrates various gaming products and services, ensuring smooth operations and heightened player engagement.

The X-Nave platform includes four main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway. Each module can function as part of the complete solution or independently, allowing integration with third-party developments. This flexibility ensures that operators can get everything they need for their business from one place, tailored to their specific needs.

Empowering Operators with Data-Driven Solutions

EGT Digital goes beyond providing gaming solutions—they empower operators with advanced business intelligence tools and process automation solutions. These tools enable operators to optimize their operations through data-driven insights and efficient workflows, giving them a significant edge over the competition.

To keep pace with the rapidly changing iGaming industry, EGT Digital employs a variety of tools and strategies to gather crucial information. Among the most important are continuous market research and customer feedback analysis. “The data we collect through these methods is invaluable,” says Mihaylov. “It drives the product innovations that allow us to constantly improve and expand our portfolio, ensuring we meet the evolving demands of the sector.”

Customer feedback is collected through multiple channels, including direct surveys and user behavior analysis. This feedback provides valuable insights and ideas on refining existing products and developing new features, all aimed at enhancing overall user satisfaction. EGT Digital also ensures the competitiveness of its products by adhering to stringent regulatory standards and continuously updating its platforms to meet the ever-evolving legal requirements in the various markets where it operates.

Keeping Innovation at the Heart of EGT Digital’s Success

In the fast-paced world of iGaming, the ability to create innovative solutions is crucial. For EGT Digital, innovation isn’t just a strategy—it’s the lifeblood of the company’s growth and success. As Mihaylov puts it, “Our survival in this dynamic industry largely depends on our ability to innovate.”

To stay ahead of industry trends, EGT Digital makes significant investments in research and development. By carefully examining current trends and embracing new technologies, the company ensures that its product solutions are always at the cutting edge. “Innovation is at the core of everything we do,” says Mihaylov. “It’s how we stay ahead in a competitive market.”

As part of a rapidly growing global enterprise, EGT Digital benefits from shared resources and industry insights that greatly enhance its operational capabilities. This collaborative environment allows the company to leverage the strengths of a larger network while focusing on its unique innovations.

Looking ahead, EGT Digital is committed to expanding its global footprint and developing new gaming technologies. The company’s vision for the future includes enhancing its product offerings to maintain and solidify its leading position in the online gaming market. Upcoming initiatives will focus on further platform enhancements and exploring new market opportunities, ensuring that EGT Digital remains at the forefront of the industry.

For More Info: https://egt-digital.com/

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Vladimir Dokov, CEO of EGT: “EGT creates trends in gaming industry”

04 Dec 2023

“EGT creates trends in gaming industry,” says Mr. Vladimir Dokov, CEO of EGT, in an interview he gave for 300 Business Leaders in Bulgaria.

He talks about the greatest successes and biggest challenges the company has faced so far, reveals why EGT has a 360-degree production cycle and what are the main advantages it offers, shares what’s the secret to be an attractive employer, as well as what’s next for the company in the long-term perspective.

You can find the answers to those and more questions in the full interview on pages 86-87.

Interview with Mr. Vladimir Dokov, CEO of EGT

Mr. Dokov, you are CEO of “Euro Games Technology”: one of the largest manufacturers of gaming equipment globally. What are the company‘s greatest successes and the biggest challenges it has faced so far?

EGT was founded way back in 2002, and during those 21 years, the tough times it had to face were not few. I would say that the global financial crisis of 2009/2010, as well as the COVID pandemic were the biggest challenges till the moment. In order to cope with the consequences of the global financial crisis, we made a decision to continue investing in development of technologies, which ultimately not only helped us overcome the difficult situation, but also ranked us among the top manufacturers of gaming equipment worldwide.
The policy of reinvesting profits in innovation combined with the 360-degree production cycle were the basis of our successful handling of the restrictions related to the COVID crisis.

I see as EGT‘s greatest success that we have been able to establish ourselves as one of the global leaders in the gaming industry with a presence in over 100 markets on 5 continents.

You mentioned that EGT has a 360-degree production cycle, which means that you manufacture almost everything you need within your company. What made you take this decision and what are the advantages that this type of production gives you?

EGT quite naturally reached a stage in its development where we felt we were ready to take the next step and gain greater independence in terms of production processes. That is why in 2020 we founded our subsidiary EGT Steel Production, whose material and technical base together with the new
factory we are opening now, is located on an area of nearly 8,000 square meters. It is equipped with the latest generation machines for production of steel products and components, thanks to which we are able to satisfy our customers’ wishes and needs. Thus, we have almost completely closed our production cycle, and this has helped us to remain almost unaffected by the serious supply problems experienced by many other companies in the sector.
I definitely think it was the right decision that came at the right time. That is why we plan to continue making investments in
this direction.

EGT‘s subsidiary EGT Digital is also developing very well and within a short span of time it established itself as one of the most preferred iGaming providers. Why is it so successful according to you?

I believe that the success of EGT Digital is largely due to the fact that the company came along at the right time. It was founded just before the COVID pandemic, which on the one hand put numerous industries including gaming to a test, but at the same time opened up new prospects for development
and gave a significant boost to online gaming. It was during this period that we created our main product line, signed the contracts with our first customers, and after all EGT Digital is currently among the leaders in the iGaming sector with a presence in over 40 markets worldwide with their number constantly increasing.

How does the development of new technologies affect gaming industry?
New technologies are affecting every aspect of business and life, and the gaming industry is no exception. Digitization and virtual reality are increasingly being used in the products we create, and I am happy that EGT is not only able to respond to trends, but also to create them.

EGT has 28 international offices with more than 3,200 employees and their number is constantly growing. Is it difficult to manage so many people and how do you stay an attractive employer?

It is not difficult to lead a team, no matter how big it is, as long as you follow basic principles such as fairness and respect, which should be shown equally to customers and to your own employees. Giving people the opportunity to be part of the final product and see in practice what they have created is also a must for them to feel satisfied and recognize you as
a good leader.
Оf utmost importance is also the fact that we have numerous social policies focused on building a positive working environment, as well as that we offer to our employees various courses and programs to help them to further develop their knowledge and skills.

What‘s next for EGT in the long term?

Our long-term plans are to maintain our sustainable development by continuing to create innovative and interesting land-based and online gaming products that satisfy the tastes and demands of different types of players. Other main focus is expanding the company‘s presence
in more markets. A number of countries in Asia and Africa are currently a high priority for EGT, and for EGT Digital for the moment we see the greatest potential in Europe and the countries from the Latin American region.

EGT to offer an exceptional gaming experience during BEGE Expo 2023

21 Nov 2023

EGT is ready to close out the gaming exhibitions season for this year in the most memorable way by participating in BEGE Expo 2023. The company will welcome its guests in Hall 4 at one of the largest stands of the event and the impressive product selection will take care to captivate the visitors’ attention during the 2 days of the show.

Along with the top performers in many countries around the world Bell Link, Cai Fu Tian Jiang, 2 Happy Hits and High Cash among the main highlights will be the newest members of EGT’s jackpot family: Gods & Kings Link, 9 Crystal Bonanza, Supreme Combo Link and Ultra Tap Link. Their fascinating games will take players to mysterious worlds inhabited by mythological creatures and reward them with many bonuses and countless chances of winning.

The latest Winner Selection 3 and 4 multigame mixes, powered by the Exciter III and IV platforms, will also make their local debut and will demonstrate some of EGT’s most popular titles, which are now enriched with even more attractive features and options for entertainment.

The slot cabinets and the multigame mixes from the General Series of the company will further enhance the gaming diversity at the stand.

EGT will also present its multiplayer developments. On display will be the terminals G 32 T and G 27 T, the roulettes G R6 C and G R8 SQ, as well as

the roulette center G RSA. All of them stand out with modern eye-catching design, a number of ergonomic features and great flexibility, allowing many possible configurations with other devices. They will be supplied with the multigames of the Power Series and the bestseller Jackpot Cards.

Numerous AWP and VLT products, created specifically for different markets, will also be available to the visitors of the stand. Thе casino management system of EGT Spider will show its latest modules, which make control over gaming halls easier than ever.

EGT Digital will also demonstrate its wide range of over 90 successful slot games, as well as the in-house developed “all-in-one” betting platform X-Nave, containing 4 main modules, each of which can be both part of the complete solution or operate separately as they allow integration with developments of third-party providers.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared about the event: “Taking part in BEGE Expo is always a pleasure for us as it gives us the opportunity to meet with our partners and friends from the region and present to them all new highly-potential products of our portfolio, which can contribute to making their business even more successful.”