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Focus Gaming News Interviews Georgi Mihaylov: 50+ Markets and a Future of Continued Growth
17 Oct 2025In an interview with Focus Gaming News, Georgi Mihaylov, Deputy CEO of EGT Digital, reflects on the company’s recent achievement of entering more than 50 regulated markets worldwide and shares what lies ahead for the brand.
He discusses the importance of sustainable expansion, the evolving role of the X-Nave platform, and how EGT Digital continues to combine innovation, responsibility, and performance to strengthen its global presence.
Georgi Mihaylov, deputy CEO of EGT Digital, has shared the company’s achievements and challenges.
Exclusive interview.- Georgi Mihaylov, deputy CEO of EGT Digital, spoke to Focus Gaming News during SBC Summit Lisbon 2025, which took place in September. He shared details about the launch of its in-house AI platform and the company’s next objectives.
He also spoke about the igaming industry’s challenges and opportunities, and how the company, as a tech leader, fosters innovation while ensuring operational discipline and regulatory alignment.
Let’s start with the big news – EGT Digital officially announced the launch of its in-house AI platform. What kind of reaction did you receive from the industry and what makes this platform different from what’s already on the market?
The reaction has been extremely positive. Operators and partners recognize that we didn’t just integrate off-the-shelf AI tools – we built a proprietary system from the ground up, combining custom hardware, software, and our own data science expertise.
That gives us full control over how AI is trained, deployed, and monitored.
What makes it different is that it’s one in-house AI core powering the entire business – from proactive player protection and churn prediction to intelligent campaigns, QA automation, and personalized game recommendations.
Most solutions today are siloed; ours is holistic. And because responsibility is built into its DNA, operators see measurable growth while players get safer, more engaging experiences.
The iGaming industry is evolving fast. In your view, what are the biggest challenges and opportunities?
The biggest challenge is balancing innovation with responsibility. As technology accelerates, regulators and players rightly expect higher standards of transparency, fairness, and protection. Meeting these expectations while still delivering exciting entertainment is the key test.
The opportunity lies in using AI and data responsibly to personalize experiences in real time, predict risks before they happen, and unlock new efficiencies for operators. Those who get this balance right will win long-term trust and long-term growth.
As a tech leader, how do you foster innovation while ensuring operational discipline and regulatory alignment?
For us, innovation and discipline go hand in hand. We don’t chase shiny objects for the sake of it – we build solutions that are scalable, reliable, and ready to perform in the real world. Every idea goes through a clear process: we test it, challenge it, refine it, and only then bring it to market. That structure gives our teams the freedom to be bold and creative, while ensuring we stay on track, deliver on time, and meet every industry requirement. In short – we innovate with purpose, and we execute with precision.
EGT Digital is now active in over 50 regulated markets. What’s next on the horizon for the company?
Crossing the 50-market mark is a milestone, but for us it’s just the beginning. The priority now is scaling our platform across those markets and preparing for new opportunities, especially in LatAm, Africa, the Nordics, and the Baltics.
Content is a big part of what’s next. Here at SBC, visitors were able to play demos of our expanding library of 150+ in-house developed games and top-performing jackpots like Bell Link, Clover Chance and the new Gods & Kings Link. For us, combining an engaging content with powerful platform is what creates real value for operators.
Our philosophy is global scale, local precision – delivering the same strong solutions everywhere, while adapting to regulation, language, and player preferences in each market.
What advice would you give to other gaming companies looking to build proprietary tech in-house?
Well… just give us a call.
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EGT Digital to showcase innovations at BEGE Expo 2024
27 Nov 2024At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.
The company’s extensive gaming solutions include popular instant games and its bestseller jackpots Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.
EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.
The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.
The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.
The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.
The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.
“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”
EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry.
EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation
27 Nov 2024EGT’s “Bell Link 2” linked-progressive multigame made its German debut in all four sites of the Casino SH Group. The latest addition of the bestseller “Bell Link” series went live on October 1, 2024 as a very special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot”.
A total of 16 premium G 50 J2 St cabinets located in Casino Schenefeld, Casino Kiel, Casino Lübeck and Casino Flensburg, are offering a first ever globally-linked GRAND level progressive jackpot with a guaranteed starting value of 100.000,00 EUR, which can be won in any casino, at any time and with any bet.
Additionally, the concept offers a locally-linked MAJOR level progressive jackpot and two bonus prizes in each individual casino, which also can be won at any time and any bet.
Emilia Tomachinska, Managing Director of the E-Systems GmbH, EGT’s distributor in the German speaking regions of Europe, commented: “I am very proud that Casino SH once again trusted us and we were able to launch this captivating product, which will hopefully be a great addition to their gaming floors. After 13 years, in which a number of EGT products have been constantly demonstrating a rock-solid performance, the time was finally right for a very special product like the “Schleswig-Holstein Jackpot”. I believe that this installation will further strengthen our fruitful partnership and I hope that it will open the door for even more interesting and high-potential collaborations like this in the future.”
Rainer Schepull, CEO of the Casino SH Group, shared: “We are very glad to have realized this idea together with our long-term partners E-Systems and EGT. Our cooperation with them has always been on the highest level, and with this project – from start to finish – they both proved their professionalism once again. The new ‘Schleswig-Holstein Jackpot’ immediately caught the attention of our visitors and now we can’t wait for our first 6-digits GRAND JACKPOT WINNER! We all here at the Casino SH Group are very excited to find out when, in which casino location and who will hit it!”
EGT’s Supreme Green Selection made its successful debut in Bulgaria
15 Nov 2024Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
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