News

Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, gave an exclusive interview for Soloazar, in which she makes an overview of the participation of EGT and EGT Digital in ICE London 2024.

She reveals which were the novelties presented for the first time at the exhibition, as well as the products that have generated the greatest interest, shares her opinion about the future of AI and its increasing importance for the gaming industry, and sheds a light on the way the two companies will prepare for the next edition of ICE in Barcelona.

(London, SoloAzar Exclusive).- The 2024 edition of ICE London, held from February 6th to 8th , marked the final event in London before its move to Barcelona next year. Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with SoloAzar about the company’s participation at the past ICE event. Among the topics covered were the top-performing novelties from EGT and EGT Digtal, as well as the new trends as the Artificial Intelligence.

What novelties have you presented at the last edition of ICE in London?

During this year’s edition of ICE London both EGT and EGT Digital have presented a lot of new developments along with their well-known top-performing products.

EGT’s absolute bestseller Bell Link demonstrated its new multigame mix Multi 2 with 10 titles, 5 of which are brand-new. Two new members of the company’s jackpot family debuted at the show: Bell Link Boost with 6 new titles, whose Grand and Major levels can be combined with the corresponding levels of Bell Link and Gods & Kings Link, as well as the Asian-themed Sheng Sheng Bu Xi. The numerous bonuses and options for winning they offer were highly appreciated by our guests.+

The entirely new multigame Supreme Green Selection showcased its 16 new high-potential slot games. This mix is the first from the new gaming series of EGT Supreme Selection.

Our latest multiplayer solutions: the newest roulette Compact R6 C, the roulette G R8 SQ and the terminals G 27 T, G 32 T and GS 32 were on display as well. They were showcased alongside the recently introduced “Supreme Roulette” software, which includes only 4 roulettes, and the well-known Blue and Green Power HD multigames. They fascinated guests with their modern attractive design, ergonomic features and enormous flexibility and were among the products, having registered the greatest interest at our stand.

EGT Digital showed its rich diversity of games, currently including 4 top-performing jackpots and over 100 in-house developed slot titles. Among the main highlights was the brand-new cascade proposal Sugar Duke, part of the portfolio of Clover Chance jackpot.

Our all-in-one betting platform X-Nave also demonstrated its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway. Each of them can be both part of the complete solution or operate independently as they allow integration with third-party providers. X-Nave presented a number of new functionalities, which caught operators’ attention.

In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?

ICE London is the largest gaming exhibition worldwide and as always it provided us with the chance to see our valued partners, while at the same time meeting many potential new customers. I am glad to say that our participation in this year’s edition of the event has been very successful for both EGT and EGT Digital in terms of closing deals, starting new partnerships and strengthening the current ones.

When talking about new trends do you use artificial intelligence for your products, services or user experience?

Artificial intelligence is being used in the development of different products in numerous industries and the gaming sector is no exception. This is definitely a sustainable trend that will continue developing in the coming years and AI will play an increasing role in the elaboration of our new solutions as well.

What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?

As I already mentioned, ICE London 2024 was very fruitful for us. For the next edition in Barcelona we will prepare the way we have always done so far – we will be welcoming our guests at an impressive stand with an attractive design and will be showing them innovations that have the potential to make their business even more successful.