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Focus Gaming News Interviews Georgi Mihaylov: 50+ Markets and a Future of Continued Growth
17 Oct 2025In an interview with Focus Gaming News, Georgi Mihaylov, Deputy CEO of EGT Digital, reflects on the company’s recent achievement of entering more than 50 regulated markets worldwide and shares what lies ahead for the brand.
He discusses the importance of sustainable expansion, the evolving role of the X-Nave platform, and how EGT Digital continues to combine innovation, responsibility, and performance to strengthen its global presence.
Georgi Mihaylov, deputy CEO of EGT Digital, has shared the company’s achievements and challenges.
Exclusive interview.- Georgi Mihaylov, deputy CEO of EGT Digital, spoke to Focus Gaming News during SBC Summit Lisbon 2025, which took place in September. He shared details about the launch of its in-house AI platform and the company’s next objectives.
He also spoke about the igaming industry’s challenges and opportunities, and how the company, as a tech leader, fosters innovation while ensuring operational discipline and regulatory alignment.
Let’s start with the big news – EGT Digital officially announced the launch of its in-house AI platform. What kind of reaction did you receive from the industry and what makes this platform different from what’s already on the market?
The reaction has been extremely positive. Operators and partners recognize that we didn’t just integrate off-the-shelf AI tools – we built a proprietary system from the ground up, combining custom hardware, software, and our own data science expertise.
That gives us full control over how AI is trained, deployed, and monitored.
What makes it different is that it’s one in-house AI core powering the entire business – from proactive player protection and churn prediction to intelligent campaigns, QA automation, and personalized game recommendations.
Most solutions today are siloed; ours is holistic. And because responsibility is built into its DNA, operators see measurable growth while players get safer, more engaging experiences.
The iGaming industry is evolving fast. In your view, what are the biggest challenges and opportunities?
The biggest challenge is balancing innovation with responsibility. As technology accelerates, regulators and players rightly expect higher standards of transparency, fairness, and protection. Meeting these expectations while still delivering exciting entertainment is the key test.
The opportunity lies in using AI and data responsibly to personalize experiences in real time, predict risks before they happen, and unlock new efficiencies for operators. Those who get this balance right will win long-term trust and long-term growth.
As a tech leader, how do you foster innovation while ensuring operational discipline and regulatory alignment?
For us, innovation and discipline go hand in hand. We don’t chase shiny objects for the sake of it – we build solutions that are scalable, reliable, and ready to perform in the real world. Every idea goes through a clear process: we test it, challenge it, refine it, and only then bring it to market. That structure gives our teams the freedom to be bold and creative, while ensuring we stay on track, deliver on time, and meet every industry requirement. In short – we innovate with purpose, and we execute with precision.
EGT Digital is now active in over 50 regulated markets. What’s next on the horizon for the company?
Crossing the 50-market mark is a milestone, but for us it’s just the beginning. The priority now is scaling our platform across those markets and preparing for new opportunities, especially in LatAm, Africa, the Nordics, and the Baltics.
Content is a big part of what’s next. Here at SBC, visitors were able to play demos of our expanding library of 150+ in-house developed games and top-performing jackpots like Bell Link, Clover Chance and the new Gods & Kings Link. For us, combining an engaging content with powerful platform is what creates real value for operators.
Our philosophy is global scale, local precision – delivering the same strong solutions everywhere, while adapting to regulation, language, and player preferences in each market.
What advice would you give to other gaming companies looking to build proprietary tech in-house?
Well… just give us a call.
latest news
EGT Digital provides а Game Aggregation to bet365, delivering exciting titles to players across Bulgaria
22 Mar 2024EGT Digital is proud to announce its strategic collaboration with the global gambling leader bet365. The Bulgarian company has developed a game aggregator, through which some of the largest and most popular game providers in the Bulgarian market will become available to the operator. Among them are Amusnet, CT Interactive, Playson, Wazdan, 7mojos, 7777 gaming, as well as EGT Digital itself.
bet365 spokesperson commented: “Bulgaria is an exciting market, and we’re thrilled to expand our gaming portfolio in the region. The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our Games product with high-quality slot games that have established themselves as favourites with local players”.
Tsvetomira Drumeva, Head of Sales at EGT Digital, also expressed her positive expectations regarding the partnership with bet365: “We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country. It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.”
“Fruitful achievements at ICE London 2024 for EGT and EGT Digital”: Interview of Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, for Soloazar
21 Mar 2024Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, gave an exclusive interview for Soloazar, in which she makes an overview of the participation of EGT and EGT Digital in ICE London 2024.
She reveals which were the novelties presented for the first time at the exhibition, as well as the products that have generated the greatest interest, shares her opinion about the future of AI and its increasing importance for the gaming industry, and sheds a light on the way the two companies will prepare for the next edition of ICE in Barcelona.
(London, SoloAzar Exclusive).- The 2024 edition of ICE London, held from February 6th to 8th , marked the final event in London before its move to Barcelona next year. Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with SoloAzar about the company’s participation at the past ICE event. Among the topics covered were the top-performing novelties from EGT and EGT Digtal, as well as the new trends as the Artificial Intelligence.
What novelties have you presented at the last edition of ICE in London?
During this year’s edition of ICE London both EGT and EGT Digital have presented a lot of new developments along with their well-known top-performing products.
EGT’s absolute bestseller Bell Link demonstrated its new multigame mix Multi 2 with 10 titles, 5 of which are brand-new. Two new members of the company’s jackpot family debuted at the show: Bell Link Boost with 6 new titles, whose Grand and Major levels can be combined with the corresponding levels of Bell Link and Gods & Kings Link, as well as the Asian-themed Sheng Sheng Bu Xi. The numerous bonuses and options for winning they offer were highly appreciated by our guests.+
The entirely new multigame Supreme Green Selection showcased its 16 new high-potential slot games. This mix is the first from the new gaming series of EGT Supreme Selection.
Our latest multiplayer solutions: the newest roulette Compact R6 C, the roulette G R8 SQ and the terminals G 27 T, G 32 T and GS 32 were on display as well. They were showcased alongside the recently introduced “Supreme Roulette” software, which includes only 4 roulettes, and the well-known Blue and Green Power HD multigames. They fascinated guests with their modern attractive design, ergonomic features and enormous flexibility and were among the products, having registered the greatest interest at our stand.
EGT Digital showed its rich diversity of games, currently including 4 top-performing jackpots and over 100 in-house developed slot titles. Among the main highlights was the brand-new cascade proposal Sugar Duke, part of the portfolio of Clover Chance jackpot.
Our all-in-one betting platform X-Nave also demonstrated its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway. Each of them can be both part of the complete solution or operate independently as they allow integration with third-party providers. X-Nave presented a number of new functionalities, which caught operators’ attention.
In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?
ICE London is the largest gaming exhibition worldwide and as always it provided us with the chance to see our valued partners, while at the same time meeting many potential new customers. I am glad to say that our participation in this year’s edition of the event has been very successful for both EGT and EGT Digital in terms of closing deals, starting new partnerships and strengthening the current ones.
When talking about new trends do you use artificial intelligence for your products, services or user experience?
Artificial intelligence is being used in the development of different products in numerous industries and the gaming sector is no exception. This is definitely a sustainable trend that will continue developing in the coming years and AI will play an increasing role in the elaboration of our new solutions as well.
What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?
As I already mentioned, ICE London 2024 was very fruitful for us. For the next edition in Barcelona we will prepare the way we have always done so far – we will be welcoming our guests at an impressive stand with an attractive design and will be showing them innovations that have the potential to make their business even more successful.
EGT Digital to present a fascinating product display at its first SIGMA Africa show
08 Mar 2024EGT Digital along with EGT will participate in this year’s edition of SIGMA Africa for the first time. The iGaming provider will take care to create a long-lasting impression on visitors by presenting them a fascinating selection of its high-potential new and bestselling developments. “Don’t miss the chance to visit our stand 07P on 12 and 13 March and learn how we can make your business even more successful,“ said Tsvetomira Drumeva, Head of Sales at EGT Digital.
At guests’ disposal will be the top-performing Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, which will show the exciting world of over 100 in-house developed slot titles. Among the main highlights will be Sugar Duke and Aztec Rush, the latest additions to Clover Chance.
Aztec Rush, as its name suggests, will reveal the world of the eponymous ancient civilization and will challenge those eager for adventures to win Emperor’s gold, while the toppling reel feature adds even more thrill to the game with its promises for hidden treasures.
Sugar Duke will present to players the Fun-fair, where Mr. Sugar Duke and his sweet companions will be waiting to take them on a dizzying tour, full of countless surprises and bonuses.
EGT Digital will showcase its instant games as well, standing out with their original design, classic rules and smooth gameplay.
The in-house developed all-in-one betting platform X-Nave will be also on display to demonstrate its 4 modules: CRM Engine, Sport product, Casino aggregator and Payment Gateway. All of them can be both part of the turnkey solution or operate separately, as they allow integration with developments of third-party providers.
The CRM Engine provides a wide range of player management tools and bonus features. Visitors will become familiar with the numerous options for bonus campaigns, as well as its platform tournament module, which now offers opportunities for play with sports bets and a completely new type of tournament based on a competitive principle. The module will present its updated loyalty program and player journey tools too.
EGT Digital’s Sport product features competitive sports and esports coverage, virtual gaming, reliable real-time betting data, a great number of markets, and industry-leading accuracy. It will showcase its latest upgrades, providing operators with different tools to enrich their clients’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.
X-Nave’s Casino aggregator will also reveal its impressive portfolio, giving access to more than 10 000 games of more than 110 providers and guaranteeing instant revenue, operations, and game offering boost.
The live Payment Gateway enables end-to-end payment management through the user interface. It allows the operation of all payment methods and their limits on the payment pages, provides multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.
Ms. Drumeva concluded: “African countries are among our priority markets. I am pleased to say that we have already started partnerships with several operators in South Africa and the performance demonstrated by our games so far has been excellent. I believe that our participation in SIGMA Africa will give us the chance to meet with many more potential customers from the region who will be able to see and try our products on site and this will have as a result many more deals closed.”
Product Catalogue 2025
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