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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
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EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market
16 Sept 2024EGT’s bestseller jackpot Bell Link set foot in the Czech Republic. The prominent local operator Palasino Group a.s. made installations of the product in their gaming establishments Palasino Excalibur City, Wullowitz and Furth im Wald, located near the borders with Austria and Germany.
“We are very glad that Palasino Group a.s. is the first operator in Czechia to present EGT’s top-seller Bell Link to its clients,” commented Ivan Grigorov, Regional Manager of EGT Czech Republic. “We have been cooperating with them from the very beginning, since the foundation of our office in the country 5 years ago and I am proud to say that our partnership is continuously developing, bringing a lot of positives to both sides. I believe that Bell Link will live up to the operator’s expectations and will very quickly become a favorite among players in all three casinos.”
Bell Link, which is housed in G 27-27 St slot cabinets from the General Series of EGT, now enables the customers to the 3 facilities to try their luck with the 10 exciting titles of Bell Link 1 multigame. The jackpot has 4 levels: Minor and Mini, that are fixed, and the progressive Grand and Major, all triggered by different color bells. Bell Link includes the Bell Link bonus game and the Reels Boost mode, which both enrich the gaming experience and give additional rewards to the lucky ones.
Marek Sedlacek, Director of Casino Operations at Palasino Group a.s., also shared his positive expectations regarding the recent installation: „We are very happy with the performance and reliability of EGT’s gaming equipment, as well as all the services that the company provides us. All of their developments that we have tested so far have shown excellent results. I am confident that by adding Bell Link to our offerings, we are giving to our customers a great gaming product that will make them coming back to our casinos again and again.”
EGT Digital continues to reap success in Greece
06 Sept 2024EGT Digital’s casino content is already live on one more prominent Greek betting site. The visitors to Novibet now can try their luck with the wide range of captivating slot games and jackpots of the Bulgarian provider, which enjoy great popularity in a number of markets around the world.
Foteini Matthaiou, Casino Product & CRM Director at Novibet, commented: “As a leading online casino, we are dedicated to providing our customers with the best gaming experiences available. That is why we have partnered with EGT Digital, a standout provider known for its captivating design, diverse themes, exciting bonuses, and immersive gameplay. Their slot games quickly became favorites among our players, and we are excited to continue expanding our offerings with EGT Digital’s latest releases in the near future.“
Tsvetomira Drumeva, Head of Sales at EGT Digital, also shared her expectations regarding the partnership with Novibet: “We are very happy that popular operator like Novibet chose to enhance their portfolio with our games. I believe that this is only the beginning of a successful collaboration which will contribute both to strengthening their positions in the Greek market and to paving our way to other key players in the country.”
EGT is ready for another memorable Entertainment Arena Expo show
03 Sept 2024EGT will once again take part in Entertainment Arena Expo 2024, which will gather casino operators, players and industry experts from the Balkans on 3 – 5 September. The special selection, featuring the company’s latest developments alongside the most successful solutions from its portfolio, will be available to the guests at stand 308.
Among the main highlights in EGT’s display will be the absolute bestseller jackpot Bell Link, which will present its new multigame Bell Link 2, containing 10 titles, 5 of them brand-new. The mix had its debut several months ago and received very positive feedback.
On display will be also two more products, which recently joined EGT’s jackpot family. Bell Link Boost will demonstrate how its 6 games can transform every moment into a chance to win big. The Boost feature will amplify the amount of the highest Major and Grand levels, which will be combined with the corresponding levels of Gods & Kings Link in order to provide even more exciting gaming journey.
The Asian-themed Sheng Sheng Bu Xi will take players where growth knows no bounds. This jackpot solution will offer an experience with special symbols, triggering unique bonus features. In addition the players will be able to hit a jackpot combo, which will further increase their chances of winning.
The jackpot diversity will be complemented by the 4-level Supreme Combo Link, that will reveal its seven types of bonuses, ready to reward the boldest explorers of its ancient world.
Along with the well-known mixes of General Series EGT will showcase the brand-new multigame series Supreme. It will be presented by its first members Supreme Green Selection and Mega Supreme Fruits Selection. Housed in the General Series cabinets, they will present some of the most popular titles of the company’s portfolio.
EGT will also present its ETG products. Among them the brand-new RK6C roulette will stand out. Including sleek design and advanced features, it will offer to guests at the stand comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also appreciate the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.
On display will be the popular S32, G 27 T and G 32 T terminals as well. They offer eye-catching design, multiple ergonomic features and great flexibility, allowing many different configurations with other devices. The terminals will reveal the astonishing world of the latest Supreme Series multigames, as well as the Power Series mixes and Jackpot Cards.
The casino management system Spider will demonstrate its 15 modules, which make the management of the every-day activities in a gaming establishment easier and more effective.
EGT Digital will show its wide range of iGaming solutions, including instant and slot games, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, providing operators with the technology and tools they need to build a successful online business.
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