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Christian Graffigna, Director of EGT Argentina: “Argentina is a market with great potential for both land-based and iGaming sectors”
02 July 2025Interview with Christian Graffigna, Director of EGT Argentina
Mr. Graffigna, a few months ago, you took over the position of Director of EGT Argentina. What is your vision for the local office’s development in both the short-term and long-term perspectives?
I would say that EGT has chosen the right moment to start operating here. Currently, the conditions for the development of the gaming sector in the country are more favorable than in previous years, and Argentina is shaping up as a market with great potential for products from all business verticals, both in the land-based and iGaming segments.
During the first 6 months of 2025, we achieved excellent results, and I have every reason to believe that the second half of the year will bring us the same success.
EGT is a leader in the LATAM region, which is among the strongest for the company as a whole. What are your current positions in the Argentine market?
EGT is undoubtedly one of the most preferred gaming providers in the LATAM region due to its perfect combination of high-quality products, reasonable prices, and 24/7 technical support, which the company offers to its customers, regardless of their location worldwide. I am confident that, thanks to all these factors, we will soon position ourselves among the leading companies in the Argentinian gaming industry as well.
Which are the slot products your customers are most interested in?
In general, EGT’s gaming solutions arouse great interest among local operators. If I had to say which are their biggest favorites, along with the P 27-27 St and P 24-24 Up cabinets from the Premier Series, I would point out the General Series slot machines. Among them, the G 32-32 VIP, G 55 C VIP, G 50-50 VIP, G 50 J2 St, and G 50 C St models stand out as the most popular.
Of course, the absolute bestseller Bell Link, as well as the General multigames, are also among the most sought-after products in our portfolio.
Online gaming is legal in most jurisdictions of Argentina, and EGT Digital has a rich portfolio of iGaming solutions that have proven themselves in many markets around the world. Do you think these products can become favorites among the local gaming audience as well?
EGT Digital’s slot games offer everything local players are looking for – a wide variety of themes, high winning chances, and numerous attractive bonus features. The X-Nave platform is a highly flexible product, enabling operators to upgrade their existing business or develop it from scratch. Its 4 main modules – Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, can be used either as part of the complete solution or independently in integration with third-party developments. All modules offer endless customization options, enabling operators to create highly personalized and engaging offerings for their clients.
Having all this in mind, I am confident that our innovative solutions will provide us with a strong competitive advantage, allowing us to achieve a leading position in the local iGaming industry within a short period of time.
You have participated in several exhibitions in the first half of the year, including ICE Barcelona, SAGSE LATAM, and SBC Summit Americas. How do you assess the results of these events? Did you achieve your goals?
Participation in exhibitions is an important part of EGT’s sales and marketing strategy in general. Accordingly, the events play a significant role in the company’s positioning in Argentina. All the shows we participated in during the first half of 2025 were very successful for us, as they gave us the opportunity to showcase our entire product line, covering both the land-based and iGaming sectors. I am pleased to say that we were able to make valuable contacts with key players in the industry, and we expect to see the results of these fruitful meetings in the coming months.
Do you plan to participate in more events by the end of 2025?
Yes, we plan to attend several more exhibitions in the second half of the year. The biggest one among them will be G2E Las Vegas in October. We will be happy to welcome our clients to our booth there and present the latest high-potential products from EGT’s portfolio.
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“Fruitful achievements at ICE London 2024 for EGT and EGT Digital”: Interview of Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, for Soloazar
21 Mar 2024Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, gave an exclusive interview for Soloazar, in which she makes an overview of the participation of EGT and EGT Digital in ICE London 2024.
She reveals which were the novelties presented for the first time at the exhibition, as well as the products that have generated the greatest interest, shares her opinion about the future of AI and its increasing importance for the gaming industry, and sheds a light on the way the two companies will prepare for the next edition of ICE in Barcelona.
(London, SoloAzar Exclusive).- The 2024 edition of ICE London, held from February 6th to 8th , marked the final event in London before its move to Barcelona next year. Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with SoloAzar about the company’s participation at the past ICE event. Among the topics covered were the top-performing novelties from EGT and EGT Digtal, as well as the new trends as the Artificial Intelligence.
What novelties have you presented at the last edition of ICE in London?
During this year’s edition of ICE London both EGT and EGT Digital have presented a lot of new developments along with their well-known top-performing products.
EGT’s absolute bestseller Bell Link demonstrated its new multigame mix Multi 2 with 10 titles, 5 of which are brand-new. Two new members of the company’s jackpot family debuted at the show: Bell Link Boost with 6 new titles, whose Grand and Major levels can be combined with the corresponding levels of Bell Link and Gods & Kings Link, as well as the Asian-themed Sheng Sheng Bu Xi. The numerous bonuses and options for winning they offer were highly appreciated by our guests.+
The entirely new multigame Supreme Green Selection showcased its 16 new high-potential slot games. This mix is the first from the new gaming series of EGT Supreme Selection.
Our latest multiplayer solutions: the newest roulette Compact R6 C, the roulette G R8 SQ and the terminals G 27 T, G 32 T and GS 32 were on display as well. They were showcased alongside the recently introduced “Supreme Roulette” software, which includes only 4 roulettes, and the well-known Blue and Green Power HD multigames. They fascinated guests with their modern attractive design, ergonomic features and enormous flexibility and were among the products, having registered the greatest interest at our stand.
EGT Digital showed its rich diversity of games, currently including 4 top-performing jackpots and over 100 in-house developed slot titles. Among the main highlights was the brand-new cascade proposal Sugar Duke, part of the portfolio of Clover Chance jackpot.
Our all-in-one betting platform X-Nave also demonstrated its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway. Each of them can be both part of the complete solution or operate independently as they allow integration with third-party providers. X-Nave presented a number of new functionalities, which caught operators’ attention.
In commercial terms, what is your evaluation? Did you achieve the goals proposed? Did new collaborations or business alliances emerge?
ICE London is the largest gaming exhibition worldwide and as always it provided us with the chance to see our valued partners, while at the same time meeting many potential new customers. I am glad to say that our participation in this year’s edition of the event has been very successful for both EGT and EGT Digital in terms of closing deals, starting new partnerships and strengthening the current ones.
When talking about new trends do you use artificial intelligence for your products, services or user experience?
Artificial intelligence is being used in the development of different products in numerous industries and the gaming sector is no exception. This is definitely a sustainable trend that will continue developing in the coming years and AI will play an increasing role in the elaboration of our new solutions as well.
What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?
As I already mentioned, ICE London 2024 was very fruitful for us. For the next edition in Barcelona we will prepare the way we have always done so far – we will be welcoming our guests at an impressive stand with an attractive design and will be showing them innovations that have the potential to make their business even more successful.
EGT Digital to present a fascinating product display at its first SIGMA Africa show
08 Mar 2024EGT Digital along with EGT will participate in this year’s edition of SIGMA Africa for the first time. The iGaming provider will take care to create a long-lasting impression on visitors by presenting them a fascinating selection of its high-potential new and bestselling developments. “Don’t miss the chance to visit our stand 07P on 12 and 13 March and learn how we can make your business even more successful,“ said Tsvetomira Drumeva, Head of Sales at EGT Digital.
At guests’ disposal will be the top-performing Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, which will show the exciting world of over 100 in-house developed slot titles. Among the main highlights will be Sugar Duke and Aztec Rush, the latest additions to Clover Chance.
Aztec Rush, as its name suggests, will reveal the world of the eponymous ancient civilization and will challenge those eager for adventures to win Emperor’s gold, while the toppling reel feature adds even more thrill to the game with its promises for hidden treasures.
Sugar Duke will present to players the Fun-fair, where Mr. Sugar Duke and his sweet companions will be waiting to take them on a dizzying tour, full of countless surprises and bonuses.
EGT Digital will showcase its instant games as well, standing out with their original design, classic rules and smooth gameplay.
The in-house developed all-in-one betting platform X-Nave will be also on display to demonstrate its 4 modules: CRM Engine, Sport product, Casino aggregator and Payment Gateway. All of them can be both part of the turnkey solution or operate separately, as they allow integration with developments of third-party providers.
The CRM Engine provides a wide range of player management tools and bonus features. Visitors will become familiar with the numerous options for bonus campaigns, as well as its platform tournament module, which now offers opportunities for play with sports bets and a completely new type of tournament based on a competitive principle. The module will present its updated loyalty program and player journey tools too.
EGT Digital’s Sport product features competitive sports and esports coverage, virtual gaming, reliable real-time betting data, a great number of markets, and industry-leading accuracy. It will showcase its latest upgrades, providing operators with different tools to enrich their clients’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.
X-Nave’s Casino aggregator will also reveal its impressive portfolio, giving access to more than 10 000 games of more than 110 providers and guaranteeing instant revenue, operations, and game offering boost.
The live Payment Gateway enables end-to-end payment management through the user interface. It allows the operation of all payment methods and their limits on the payment pages, provides multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.
Ms. Drumeva concluded: “African countries are among our priority markets. I am pleased to say that we have already started partnerships with several operators in South Africa and the performance demonstrated by our games so far has been excellent. I believe that our participation in SIGMA Africa will give us the chance to meet with many more potential customers from the region who will be able to see and try our products on site and this will have as a result many more deals closed.”
EGT at Irish Gaming Show 2024: An expectedly good combination
04 Mar 2024EGT is thrilled to announce its participation in Irish Gaming Show 2024, which will take place in Dublin on March 05 and 06. As always the company will present a special selection of bestsellers and high-potential novelties.
On display will be the well-known slot cabinets of General Series, which will stand out with their eye-catching outlook with frameless HD displays, following the latest design trends, and the numerous ergonomic features, providing maximum comfort during the play. The VIP models will further enhance players’ experience thanks to the comfortable multimedia chairs, giving full control over the main game functions. The cabinets will reveal the rich variety of the General multigames, among which will be the latest mixes Bonus Prize General, Winner Selection 3 and 4, containing some of the most popular titles of EGT. Visitors will also be able to try their luck and get additional winnings with the jackpot bestsellers Bell Link, Gods & Kings Link, Premium Link and Coin Jackpot.
The casino management system Spider will show what invaluable assistance it can provide in managing the daily activities in a gaming facility.
EGT Digital will also present its portfolio of iGaming solutions, currently including instant games and more than 100 slot titles, jackpot solutions, as well as its in-house developed “all-in-one” betting platform X-Nave, giving the technology and tools operators need to build a successful and competitive iGaming business.
Stefan Dimov, Director of EGT Ireland, Northern Ireland and Portugal, commented: “Irish Gaming Show is a very important event for us and I am glad that this year it will once again give us the chance to meet with our current customers, as well as to start new partnerships. We will be expecting our guests at stand 1-4.”
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