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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “During G2E Las Vegas, EGT showcased new games with very positive feedback”
30 Oct 2023“During G2E Las Vegas, EGT showcased new games with very positive feedback,” shares Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, in an exclusive interview for Soloazar.
She reveals what was the company’s experience at the show, which were the products that aroused the greatest interest among visitors and gives a summary of EGT’s achievements throughout this year.
You can find the answers to those and more questions in the full interview here.
(Las Vegas, SoloAzar Exclusive) – Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at Euro Games Technology (EGT), referred to the fruitful performance at G2E event in Las Vegas, USA. She said that the firm presented for the first time their ultimate novelties that attracted numerous visitors: “its jackpot solutions Gods & Kings Link, Supreme Combo Link, and Ultra Tap Link, which grabbed the guests’ attention with their perfect combination of fascinating titles and high chances of winning”.
How was your experience at G2E this year?
This year’s edition of G2E Las Vegas was definitely more attended than ever before and I think it was very fruitful for us. We had a lot of meetings with our current customers and potential new partners. The attractive design of our booth was also highly appreciated and captivated numerous visitors.
Regarding the products EGT presented at G2E, what is the message for potential new partners?
EGT presented for the very first time its latest jackpot solutions Gods & Kings Link, Supreme Combo Link, and Ultra Tap Link, which grabbed the guests’ attention with their perfect combination of fascinating titles and high chances of winning. Winner Selection 3 and 4 multigames, including some of the most preferred titles of EGT’s portfolio, also made their successful debut at the show.
EGT Digital’s in-house developed all-in-one betting platform X-Nave stood out as one of the main highlights at our booth. It contains 4 main modules: Sportsbook product, CRM Engine, Casino Aggregator and Payment Gateway, each one of which could be both part of the complete solution or operate separately as they allow integration with third party platform solutions.
EGT Digital’s slot games have also registered strong interest from operators and we expect them to be available to players in even more markets very soon.
How are you working on innovations within the US market?
As I mentioned above, during G2E Las Vegas 2023 we showcased new games and jackpots that received very positive feedback. In the future, we are planning to continue developing products, tailored according to the local gaming audience’s tastes and requirements.
After the success of the firm’s presentation at G2E, could you give a summary of the Company’s achievements this year?
I am happy to say that this year has been very good for EGT. We have made many installations of our products, especially the jackpot bestseller Bell Link, which received warm acceptance by players all over the world.
2023 was a fruitful year for EGT Digital as well. Their slot games have entered numerous new markets not only in Europe, but also in Asia, Africa, North and South America, and they currently have a presence in over 40 countries with their number constantly growing. The X-Nave platform has also seen success and is yet to unleash its enormous potential.
EGT Digital’s games are among the hottest new proposals for Star Bet’s customers
25 Oct 2023The Serbian fans of the high-quality online slots are already able to enjoy EGT Digital’s content on the popular betting site of Star Bet. Its visitors can choose among the top-performing titles of Bell Link, High Cash, Single Progressive Jackpot, Clover Chance, as well as the multiplayer game xRide.
“We are very pleased with the performance of EGT Digital’s titles so far,” shared Ivan Stojković, CEO of Star Bet. “Featuring diverse and attractive themes and high chances of winning, they have become our customers’ favorites since the very first days of their integration.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive comment about the partnership: “Our cooperation with a popular online casino like Starbet gives us the opportunity to reach even more players in Serbia and establish ourselves as one of the preferred iGaming providers in the country. I believe that our next game proposals will also find their place on the operator’s site and demonstrate the same excellent performance.”
EGT at G2E Las Vegas 2023: An offer that can’t be refused
04 Oct 2023Euro Games Technology is ready to captivate the visitors to this year’s edition of G2E Las Vegas with a mesmerizing set of new and top-performing developments, which will be available at booths 2452 and 3352 during the 3 days of the expo.
Among the main highlights on display will be 3 brand new jackpot products: Gods & Kings Link, Supreme Combo Link and Ultra Tap Link, which are created specifically for the North American market. Their fascinating games will dive players into mysterious worlds inhabited by mythological creatures and offer them many bonuses and countless chances of winning.
Winner Selection 3 and 4 multigame mixes, featuring some of EGT’s most popular titles, will also make their debut during the exhibition and are expected to arouse the local gaming audience’s interest. They will be housed in the cabinets of General Series, providing a perfect combination of eye-catching design and unique comfort.
The slot selection will be complemented by the popular jackpots Bell Link, Cai Fu Tian Jiang, 2 Happy Hits, High Cash, Coin Jackpot, 9 Crystal Bonanza, Premium Link, as well as the multigames of General Series.
EGT will present its highly potential multiplayer solutions as well: the terminals G 27 T and G 32 T and the roulettes G R6 C and G RSA. They stand out with multiple ergonomic features and great flexibility, allowing numerous possible configurations with other devices, and will be supplied with the Power Series multigames and Jackpot Cards.
EGT’s casino management system Spider will reveal how easy the management of the day-to-day activities of a casino could be with it.
The subsidiary EGT Digital will also show its wide range of iGaming solutions, including popular instant games, jackpots and over 80 top-performing slot titles. The provider will demonstrate the in-house developed all-in-one betting platform X-Nave as well with its 4 main modules: Sportsbook product, CRM Engine, Casino Aggregator and the newest Payment Gateway, each one of which could be both part of the turnkey solution or operate separately as they allow integration with third party solutions.
“We are happy that for another year in a row we will take part in one of the biggest and most important events in the gaming world and we will endeavor to make it memorable as always,” commented Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT. “I believe that the innovations that we have prepared for G2E Las Vegas 2023, will create a stir among both our current and potential new customers and attract them to our booth, where they will receive offers they couldn’t refuse.”
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