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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
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EGT Digital with an impressive product display at SIGMA Europe 2023
10 Nov 2023EGT Digital will showcase once again the best of its product portfolio at SIGMA Europe, which will be held on 14-16 November.
On display at the company’s stands 1105 and 1106 will be the top-performing jackpots Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, which will reveal the exciting gaming world of more than 90 in-house developed slots. Along with popular titles such as Sugartime, Hermes Fortunes and Karnak Treasure, the visitors will be able to learn more about the newest proposal, which will be part of Clover Chance very soon: Pyramid Riddles Osiris. As its name suggests, the latest cascade game of EGT Digital will offer players to explore the mysterious world of Ancient Egypt, in which each winning combination triggers the cascade feature, that provides the chance for a long sequence of consecutive wins.
The gaming diversity will be complemented by the multiplayer xRide, as well as the well-established instant proposals of EGT Digital.
The guests to the show will be able to get acquainted also with the Bulgarian company’s in-house developed all-in-one betting platform X-Nave, consisting of 4 main modules: Sportsbook product, Casino aggregator, CRM Engine and Payment Gateway. They could be both part of the complete solution or operate separately as they allow integration with developments of third-party providers.
The Sportsbook product will showcase its latest upgrades, among which are newly added promotion mechanisms and bonus types, odds boosters and jackpots.
EGT Digital’s CRM Engine will accentuate on its Player Engagement Suite. Its three modules: campaign manager, gamification and loyalty and player journey, enable operators to offer bonuses and promotions tailored according to their clients’ individual preferences and needs and help them elevate even more the level of customer satisfaction.
X-Nave’s Casino aggregator, currently including more than 90 different integrations with popular third-party gaming providers, will demonstrate its latest modules for the tombola, operator-controlled prize drops and jackpots.
“We are very glad to participate in SIGMA Europe, as it will provide us with the chance to present our highly potential developments to so many potential customers along with our current partners,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “I believe that this year’s edition of the event will bring us many closed deals and new fruitful collaborations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital: “I am confident that our wide range of products will be among the main highlights at SiGMA Europe”
09 Nov 2023“I am confident that our wide range of products will be among the main highlights at SiGMA Europe,” says Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, in an exclusive interview she gave for Focus Gaming News.
She shares what are EGT Digital’s expectations from the expo and what products will be on display, highlights the great importance of the “Slot Game Provider of the Year” award that it received from SiGMA Awards Balkans competition, as well as reveals what’s next for the company in the near future.
EGT Digital’s head of Sales, Tsvetomira Drumeva, spoke with Focus Gaming News about the company’s upcoming participation in SiGMA Europe and its future challenges.
Exclusive interview.- EGT Digital is preparing for SiGMA Europe, one of the most anticipated gaming events of the year that will take place in Malta next November 13th to 17th. In this exclusive interview with Focus Gaming News, the company’s head of sales, Tsvetomira Drumeva, talks about the company’s plans for the event and the next steps for EGT Digital for the next year.
What does EGT Digital expect from SiGMA Europe? How do you prepare for the expo?
We are glad that we will take part in SIGMA Europe once again. This event is one of the most important igaming exhibitions on a global level and will provide us with the opportunity to meet with existing and new potential clients and demonstrate to them EGT Digital’s wide range of products which I am confident will be among the main highlights at the show.
What can visitors expect to see from EGT Digital at the exhibition?
The guests to our stand will be able to get acquainted with our in-house developed online betting platform X-Nave with its 4 modules: Sportsbook product, Casino aggregator, CRM Engine, and Payment Gateway. All of them could be part of the complete solution or operate separately as they allow integration with third-party providers.
The other accent in EGT Digital’s display will be our rich portfolio of games, including more than 90 in-house developed titles. Along with the already popular slots, we will reveal more about the brand-new Pyramid Riddles Osiris, which is coming soon to form part of the Clover Chance jackpot.
EGT Digital has recently received the “Slot Game Provider of the Year” prize at this year’s edition of the SiGMA Awards Balkans competition. What does this recognition mean to the company?
We are honoured that we have been distinguished with this accolade. It is a recognition of the constant work that the entire team behind EGT Digital has been doing over the past 3 years.
“Our games have already been established as a successful product in many markets, which inspires us to continue to do our best to deliver high-end solutions that match a brand like EGT.”
Tsvetomira Drumeva, head of sales at EGT Digital.
EGT Digital’s games are now available in Mexico via Casino Winpot. Are you planning to expand the online games in the region?
Yes, that’s right. Our games are already at the disposal of the Mexican players on the betting sites of Winpot and Gana777 and in the near future, we are planning to start partnerships with more operators in the country and the region as a whole.
“Particularly we are expecting to be live with some of the largest operators in Colombia, Panama and several more countries from Latin America very soon.”
Tsvetomira Drumeva, head of sales at EGT Digital.
You have recently attended the SBC Summit Barcelona 2023? How was your experience and what feedback did you receive from partners and customers?
Our participation in SBC Summit Barcelona was very successful. We have expanded existing partnerships, as well as closed deals with many new customers.
What are the company’s main challenges for 2024?
For 2024 we have two main goals. The first one is entering new markets through our portfolio of slots which is constantly enriching with new and attractive proposals, tailored according to the tastes and preferences of different types of players.
We are also aiming to establish EGT Digital as a major platform provider with its own solution X-Nave which is able to provide operators with the technology and tools they need to build a successful and competitive iGaming business.
EGT with a large-scale installation in the brand-new Grand Palace Casino in Cameroon
09 Nov 2023EGT made a large-scale installation in Cameroon. The brand-new ultra-modern Grand Palace Casino in Douala city, which was officially opened in the beginning of October, is supplied entirely with gaming equipment from the Bulgarian manufacturer.
“We are beyond happy that we have finally been able to realize this long-awaited project and Grand Palace Casino is now a fact,” stated Lilia Georgieva, CEO of EGT Tanzania. “We are flattered that Gaming IQ place their trust in us and I believe that this is just the beginning of a long-term fruitful partnership that will provide African players with access to first-class service and high-quality gaming products to fully satisfy their tastes and requirements.”
60 slot cabinets of the G 27-27 St, G 32-32 VIP, P 24-24 Up, P 42V St Curved and Vega Vision models are available to the guests of the gaming facility. They reveal the gaming world of the Premier and Collection Series multigames, as well as the Premium Link and Lady’s Cards jackpots, which are very popular among local gaming audience. The absolute bestseller Bell Link, as well as the General Series mixes, that are presented for the first time in the country, complement the variety of gaming products. The visitors to the casino can also try their luck with the Premier Automated Roulette, equipped with Jackpot Cards.
EGT’s casino management system Spider also made its debut in the gaming establishment and now is assisting for the easy and efficient management of its daily activities.
Terry Smith and Delcho Petrov from Gaming IQ also expressed their positive expectations about the collaboration: “We are very proud to launch Grand Palace Casino in Cameroon with the entire gaming floor dedicated to EGT’s equipment. We believe that the automated roulette and the slot machines will reap great success among our customers, who will also highly appreciate the casino management system Spider with our attractive loyalty program. Our company has signed multiple agreements with different countries across Africa to help them modernize and change the vision of gaming industry and casino business and raise customer experience to the international level. Grand Palace Casino is the first of those gaming establishments. We intend to continue to work closely with EGT and support and promote its products. Our ambition is to place 300 to 500 machines of the Bulgarian manufacturer in few African countries by the end of 2024.”
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