News
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”
10 Oct 2024On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.
As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.
In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.
What new products and services will the company be presenting and highlighting at G2E this year?
Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.
Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.
We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.
Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.
What specific goals is the company aiming to achieve at the event?
G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.
Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?
One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.
The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.
latest news
EGT Digital to make its impressive debut at SIGMA Eurasia 2024
26 Feb 2024EGT Digital is ready for its first participation in SIGMA Eurasia 2024, which will take place on 26 and 27 February. The company’s innovative iGaming developments will be on display at stand 126P.
The visitors will have the opportunity to get acquainted with EGT Digital’s rich gaming portfolio, presented by the bestselling jackpots Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, currently including over 100 slot games.
Together with the well-known titles the visitors will be able to learn more about the latest additions to Clover Chance Sugar Duke and Aztec Rush. Sugar Duke will dive those eager for adventures and winning into the Fun-fair, where Mr. Sugar Duke and his sweet companions will be waiting to take them on a dizzying tour, full of countless bonus features.
Aztec Rush will reveal the world of the eponymous ancient civilization and will provide players with the chance to win Emperor’s gold, while the toppling reel feature will raise the excitement to sky-high levels with its promises for hidden treasures.
The selection of games will be complemented by the company’s instant proposals, which stand out with original design, classic rules and smooth gameplay.
EGT Digital’s in-house developed all-in-one betting platform X-Nave will also demonstrate its 4 modules: Sport product, Casino aggregator, CRM Engine and Payment Gateway, which can be both part of the turnkey solution or operate separately, as they allow integration with solutions of third-party providers.
The Sport product will showcase its latest upgrades, providing operators with different tools to enrich their clients’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.
EGT Digital’s CRM Engine will present new options for bonus campaigns like individual boost tokens for sports betting, prize drop campaigns and a tombola module. The platform tournament module will offer new options for play with sports bets, as well as a completely new type of tournament based on a competitive principle. The visitors will be able to see the updated loyalty program and player journey tools as well.
X-Nave’s Casino aggregator will also show its immersive offering that gives access to more than 10 000 games across more than 110 providers and enables instant revenue, operations, and game offering boost.
The live Payment Gateway, enabling end-to-end payment management through the user interface, will demonstrate its wide variety of options. It can be used to manage all payment methods and their limits on the payment pages, provides multiple integrations of various payment methods, reports and dashboards for analysis and is PCI-DSS Level 1 Compliant.
“I am happy that we have the opportunity to take part in this year’s edition of SIGMA Eurasia,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “Our innovative products have great potential for this region and I am confident that they will generate great interest among operators, players and industry experts.”
EGT at ICE London 2024: A show to remember
02 Feb 2024Among the main highlights will be EGT’s absolute bestseller Bell Link, which will showcase its new multigame Multi 2, containing 10 titles, 5 of which are brand new. On display will be also two new members of EGT’s jackpot family, that will make their debut during the show: Bell Link Boost, whose Grand and Major levels can be combined with the corresponding levels of Bell Link and Gods & Kings Link, as well as the Asian-themed Sheng Sheng Bu Xi. Both of them offer numerous bonuses and options for winning and certainly will arouse great interest among visitors.
The guests will have the opportunity to enjoy also the top performers Cai Fu Tian Jiang, 2 Happy Hits, High Cash, Sands Princess, Premium Link, as well as 9 Crystal Bonanza, Ultra Tap Link and Supreme Combo Link, which have debuted last year and received very positive feedback from operators and players.
Along with the popular mixes of General Series EGT will demonstrate the brand-new multigame series Supreme. It will be presented by its first member Supreme Green Selection, powered by Exciter IV platform and including 16 titles. The slot display will be complemented by the General cabinets.
The company will demonstrate its multiplayer portfolio as well. The guests will be able to see the latest proposals in it: G R6 SQ and G R4 SQ roulettes. Featuring modern attractive design, numerous ergonomic features and great flexibility, they are the perfect addition to every gaming establishment.
At visitors’ disposal will also be the well-known G 32 T and G 27 T terminals and the roulettes G R6 C and G R8 SQ. All of them will be equipped with Blue and Green Power HD multigames, each of which containing more than 50 of the most preferred games of EGT’s portfolio.
A number of new AWP and VLT products designed specifically for different markets will be on display too, as well as the casino management system Spider, that will reveal its latest modules.
EGT Digital will also showcase its wide variety of iGaming solutions, including instant and slot games, jackpots, and its in-house developed all-in-one betting platform X-Nave.
Ms. Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared: “We will be happy to meet with our dear partners and friends during ICE London for another year in a row. I am confident that we will once again have a very successful edition of the event given the product innovations which we will present in combination with the other surprises that we have prepared for our guests.”
EGT Digital and Betsson Group with a successful partnership in Croatia
23 Jan 2024EGT Digital continues to reap success in the European markets. The company marked one more milestone by starting its partnership with the leader in the gaming and entertainment industry Betsson Group, thanks to which the games from the jackpot bestsellers Bell Link, Clover Chance, High Cash and Single Progressive are now live in the popular Croatian online casino www.rizk.hr.
“We are very proud of this deal,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.
“The Croatian market has great potential for our slots, which are already well-known here, and this collaboration will help us increase our popularity among the local gaming audience and establish ourselves as one of the preferred gaming software providers.”
Božo Matić, Country Manager at Betsson Croatia, also shared that he has high expectations regarding the partnership: “As a leading online casino, we must always keep up with the trends and offer the most innovative and attractive gaming content. EGT Digital’s titles immediately caught our customers’ attention and they are currently among the most played slots on our site.”
Product Catalogue 2024
Download the latest version of our product catalogue. Explore a gaming world of bright ideas, innovative technologies and top-class performance.
-
Explore EGT
- About Us
- Partners
- Responsible Gaming
- Careers
- Contacts
Gaming
Electronic Table Games
