Christian Graffigna, Director of EGT Argentina: “Argentina is a market with great potential for both land-based and iGaming sectors”

Interview with Christian Graffigna, Director of EGT Argentina

Mr. Graffigna, a few months ago, you took over the position of Director of EGT Argentina. What is your vision for the local office’s development in both the short-term and long-term perspectives?

I would say that EGT has chosen the right moment to start operating here. Currently, the conditions for the development of the gaming sector in the country are more favorable than in previous years, and Argentina is shaping up as a market with great potential for products from all business verticals, both in the land-based and iGaming segments.

During the first 6 months of 2025, we achieved excellent results, and I have every reason to believe that the second half of the year will bring us the same success.

EGT is a leader in the LATAM region, which is among the strongest for the company as a whole. What are your current positions in the Argentine market?

EGT is undoubtedly one of the most preferred gaming providers in the LATAM region due to its perfect combination of high-quality products, reasonable prices, and 24/7 technical support, which the company offers to its customers, regardless of their location worldwide. I am confident that, thanks to all these factors, we will soon position ourselves among the leading companies in the Argentinian gaming industry as well.

Which are the slot products your customers are most interested in?

In general, EGT’s gaming solutions arouse great interest among local operators. If I had to say which are their biggest favorites, along with the P 27-27 St and P 24-24 Up cabinets from the Premier Series, I would point out the General Series slot machines. Among them, the G 32-32 VIP, G 55 C VIP, G 50-50 VIP, G 50 J2 St, and G 50 C St models stand out as the most popular.

Of course, the absolute bestseller Bell Link, as well as the General multigames, are also among the most sought-after products in our portfolio.

Online gaming is legal in most jurisdictions of Argentina, and EGT Digital has a rich portfolio of iGaming solutions that have proven themselves in many markets around the world. Do you think these products can become favorites among the local gaming audience as well?

EGT Digital’s slot games offer everything local players are looking for – a wide variety of themes, high winning chances, and numerous attractive bonus features. The X-Nave platform is a highly flexible product, enabling operators to upgrade their existing business or develop it from scratch. Its 4 main modules – Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, can be used either as part of the complete solution or independently in integration with third-party developments. All modules offer endless customization options, enabling operators to create highly personalized and engaging offerings for their clients.

Having all this in mind, I am confident that our innovative solutions will provide us with a strong competitive advantage, allowing us to achieve a leading position in the local iGaming industry within a short period of time.

You have participated in several exhibitions in the first half of the year, including ICE Barcelona, SAGSE LATAM, and SBC Summit Americas. How do you assess the results of these events? Did you achieve your goals?

Participation in exhibitions is an important part of EGT’s sales and marketing strategy in general. Accordingly, the events play a significant role in the company’s positioning in Argentina. All the shows we participated in during the first half of 2025 were very successful for us, as they gave us the opportunity to showcase our entire product line, covering both the land-based and iGaming sectors. I am pleased to say that we were able to make valuable contacts with key players in the industry, and we expect to see the results of these fruitful meetings in the coming months.

Do you plan to participate in more events by the end of 2025?

Yes, we plan to attend several more exhibitions in the second half of the year. The biggest one among them will be G2E Las Vegas in October. We will be happy to welcome our clients to our booth there and present the latest high-potential products from EGT’s portfolio.