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Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, gave an interview for Soloazar, reviewing the company’s outstanding performance at ICE Barcelona 2026. She talks about the new concept “All eyes on us”, which turned EGT’s stand into one of the top locations at the exhibition, shares which were the key product highlights, assesses the event as very successful in terms of the strategic partnerships concluded and sheds light on the company’s plans for the year.

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

“I am happy to share that our company had another very successful participation in ICE Barcelona. The new concept of our stand made a strong impression on visitors and fully justified the slogan “All eyes on us”, turning EGT’s exhibition area into one of the most visited locations of the show. From a business perspective, the event also proved as extremely valuable. We further strengthened our current partnerships, while having laid the foundations for numerous long-term collaborations with new potential customers”.

“During ICE Barcelona 2026, we showcased for the very first time a number of new developments from our portfolio. Among the solutions that generated the most interest was the latest addition to the Supreme Series – theS 27-27 ST slot cabinet. Designed for operators who value reliability, floor efficiency, and long-term performance, it is combined with EGT’s proven multigames from the  Supreme Selection Series. The model delivers a refined gaming experience and exceptional comfort, creating strong potential for sustained player engagement and repeat visits.

EGT’s well-established jackpots Bell Link Boost and Gods & Kings Link demonstrated their newest multigames Bell Link Boost 3 and Gods & Kings Link 2, and the brand-new Grand Link Gold and Clover Chance caught visitors’ attention with their distinctive mechanics and enormous entertainment potential.

Our new ETG solutions also received warm acceptance. The automated Compact 8 Roulette stood out with its great flexibility and space-saving design. Тhe Parallel Spins roulette center, supplied with the eponymous software, captivated our guests with simultaneous gameplay across two wheels, which brought even more thrill to the game”.

From your perspective, what trends or debates seen at ICE Barcelona 2026 will set the course for the industry in the short and medium term?

“Discussions at ICE Barcelona highlighted the industry’s move toward more adaptive and player-centric gaming solutions, with personalization playing a central role in shaping future developments. In the short and medium term, this will accelerate the use of data-driven design and artificial intelligence to better understand player behavior and preferences. The result will be gaming products that engage players more effectively, while also helping operators optimize performance, manage complexity, and build more sustainable, future-ready casino floors”.

To finish, After attending the event, what are the company’s main strategic priorities for this year?

Do you plan to address new markets or strengthen your presence in key jurisdictions during 2026?

“Our strategic priority for 2026 is to further consolidate EGT’s leadership in markets where our products are already well-established and are widely preferred by local gaming audiences. Strengthening these positions remains fundamental to ensuring sustainable growth and long-term partnerships.

At the same time, we will focus on expanding our footprint in jurisdictions such as Argentina, where our domestic office made a series of successful installations in 2025 and we have every reason to believe that this trend will continue in 2026. Brazil will also be of significant interest to us, as VLT products have been legalized in some of the country’s states, and EGT’s solutions in this segment have received positive feedback from operators”.

And she added: “Last but not least, we will keep on modernizing our manufacturing operations so that we can confidently meet all the challenges that 2026 will present to us and continue to serve as a benchmark in the gaming industry, setting its trends”.