News

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT: “G2E gives us the opportunity to present the innovations we have added to our portfolio during the past 12 months”

10 Oct 2024

On the eve of G2E Las Vegas Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, spoke exclusively with Yogonet. In the interview she talks about the new products that will be on display, reveals the main goals of the company for the show and shares what are the major trends gaining momentum in the gaming sector.

As Global Gaming Expo (G2E) Las Vegas 2024 gets underway, Euro Games Technology (EGT) is unveiling an impressive lineup of new gaming products aimed at captivating both players and industry professionals. Among the highlights is the Bell Link 2 multigame, the Bell Link Boost jackpot, and two new Asian-themed jackpots, showcasing EGT’s innovative approach to player engagement and game design.

In preparation for the event, Yogonet connected with Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, to discuss the company’s goals for G2E, the new products on display, and the key industry trends shaping this year’s showcase.

What new products and services will the company be presenting and highlighting at G2E this year?

Among the new developments that we expect to reap great success at this year’s G2E Las Vegas are the latest addition to our bestseller Bell Link – the Bell Link 2 multigame, as well as the Bell Link Boost jackpot. The mix will quickly win players’ hearts, further enriching their gaming choice with its 10 captivating slots, 5 of which are brand-new.

Bell Link Boost with its 6 titles will present an exciting journey, offering a lot of bonuses and entertainment. The Boost feature, which amplifies the amount of the highest jackpot levels, will add even more thrill to the gaming experience.

We will also show 2 more Asian-themed jackpots: Sheng Sheng Bu Xi, which has been presented for the first time several months ago, and Zhao Cai Shuang Yu, that will make its debut in Las Vegas.

Supreme Green Selection and Mega Supreme Fruits Selection mixes of the newest Supreme Selection Series will complement EGT’s selection of new products, demonstrating some of the most popular titles of the company’s portfolio.

What specific goals is the company aiming to achieve at the event?

G2E Las Vegas is among the exhibitions with greatest significance for us. One of the biggest positives we have from our participation in it is that it gives us the valuable opportunity to meet with numerous industry professionals from all over the world and present to them the innovations that we have added to our portfolio during the past 12 months. In this way, we are able to maintain close contacts with our current partners, and at the same time our potential new customers can try our products on site and see for themselves all the advantages they offer.

Which major trends do you see gaining momentum in the gaming sector that you expect to be discussed at G2E?

One of the main trends in the gaming industry is undoubtedly the application of artificial intelligence in the new products. The use of AI allows developers to gather valuable information about players’ preferences and behavior, which enables them to create advanced solutions, providing more personalized and engaging experiences.

The increasingly widespread use of storytelling in combination with visually appealing game themes, innovative gameplay mechanics and robust security measures also continue to develop intensively and play a very important role in further enhancing gaming opportunities.

latest news

EGT Digital to make a long-lasting impression at G2E Las Vegas 2024

07 Oct 2024

EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.

Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.

X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.

The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.

The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.

X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.”

EGT Digital to reveal its highly advanced gaming solutions at SBC Summit Lisbon 2024

20 Sept 2024

EGT Digital is ready to reveal the enormous potential of its products during this year’s SBC Summit, which will be held on September 24-26 in the Portuguese capital. The company’s stand A100 will become a meeting point for operators, players, and industry experts and according to Ms. Tsvetomira Drumeva, Head of Sales at EGT Digital, “will be one of the most visited places during the event.”

The company will dive the guests into its enthralling portfolio of casino solutions, currently featuring the 4 popular jackpots Bell Link, Hich Cash, Clover Chance and Single Progressive Jackpot, as well as more than 100 titles on different themes The first instant game in Clover Chance – Burning Hot Instant, will stand out among them. Created in the spirit of classic instant games and inspired by EGT Digital’s well-known eponymous slot series, the latest addition to the bestselling jackpot will catch players’ attention with its numerous immediate rewards and the chance to win some of the mystery jackpot levels.

The visitors will be able to learn more about the iGaming platform X-Nave as well. It will present its 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway, each of which can be part of the turnkey solution or function separately, as they allow integration with developments of third-party providers.

X-Nave’s Sport Product will present its latest novelty: the new Customizable tournament page, which aims to enrich user engagement and simplify navigation. Thanks to it will have the opportunity to access relevant information and place bets very easily. The page is divided into different tabs to provide users with all the data they need: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This guarantees that will enjoy more personalized and engaging betting experience.

EGT Digital’s CRM Engine will demonstrate many new competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Operators will also have more options to make more detailed player segmentation, as well as an AI/ML chatbot and a new AI/ML module for casino games, which will be selected on the basis of visitors’ behavior.

The Gaming Aggregator will show its enriched portfolio, currently containing over 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from more than 110 popular providers. The variety of casino widgets available to operators is now complemented by a leaderboard widget, which will also be available to the visitors.

X-Nave’s Payment Gateway will introduce its vast array of payment methods, which already includes Open Banking. The guests will also learn more about the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

“It is always a pleasure for us to participate in the SBC Summit”, concluded Ms. Drumeva. “This is among the biggest events in the digital industry, where we have the opportunity to become aware of the latest trends in the iGaming world and, at the same time meet with our valued current and future customers and show them how we can make the results of their business even better.”

Georgi Mihaylov, Deputy CEO of EGT Digital, for Digital First magazine: “We are iGaming Tech Experts Empowering Operators and Enhancing Player Experiences Worldwide”

19 Sept 2024

In an interview for Digital First magazine Mr. Georgi Mihaylov, Deputy CEO of EGT Digital, reveals what the company’s huge success is due to and why it is currently one of the most preferred developers and providers of iGaming solutions, talks about the role of the technological innovations introduced by EGT Digital in the gaming market and their contribution to the development of the industry, points out the strategies that the company applies to continuously improve and expand its product portfolio, as well as sheds light on its vision and strategic goals for the future.

EGT Digital is a rapidly emerging player in the digital gaming industry, offering a comprehensive range of gaming solutions. From instant and casino games to their innovative “all-in-one” betting platform, X-Nave, the company equips operators with the technology they need to thrive in the competitive online business landscape.

Founded just a few years ago, EGT Digital has quickly made its mark, becoming a preferred partner for iGaming providers. Their products are now present in over 50 markets worldwide, with that number steadily growing. Leveraging the extensive experience and strong reputation of Euro Games Technology (EGT), the company is committed to delivering high-quality iGaming products, enriching its diverse and ever-evolving offerings for the gaming industry.

Covering all online gaming verticals—Sportsbook, Casino, Lottery games, Payment gateway, and Omnichannel solutions—EGT Digital is dedicated to expanding its offerings. By incorporating EGT’s industry expertise and proven game mechanics, they ensure a seamless and engaging user experience.

The company’s headquarters in Bulgaria plays a vital role in its operations. “Being based in Bulgaria gives us a significant advantage,” says Georgi Mihaylov, Deputy Chief Executive Officer of EGT Digital. “We have access to top talent, and our strategic positioning allows us to oversee operations with precision.”

Pioneering Innovation in iGaming

In just a few short years, EGT Digital has introduced several technological innovations that have significantly impacted the iGaming industry. By developing advanced game mechanics, AI-driven analytics, and robust security measures, the company has not only enhanced the player experience but also improved operational efficiency across the online gaming market.

These innovations are a big part of why so many operators are choosing EGT Digital’s products. “We’ve focused on creating solutions that truly make a difference,” says Mihaylov. “Our advancements have strengthened our position as a key player in the industry.”

At the heart of these offerings is the X-Nave iGaming platform, which stands out for its modular and customizable approach. This platform seamlessly integrates various gaming products and services, ensuring smooth operations and heightened player engagement.

The X-Nave platform includes four main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway. Each module can function as part of the complete solution or independently, allowing integration with third-party developments. This flexibility ensures that operators can get everything they need for their business from one place, tailored to their specific needs.

Empowering Operators with Data-Driven Solutions

EGT Digital goes beyond providing gaming solutions—they empower operators with advanced business intelligence tools and process automation solutions. These tools enable operators to optimize their operations through data-driven insights and efficient workflows, giving them a significant edge over the competition.

To keep pace with the rapidly changing iGaming industry, EGT Digital employs a variety of tools and strategies to gather crucial information. Among the most important are continuous market research and customer feedback analysis. “The data we collect through these methods is invaluable,” says Mihaylov. “It drives the product innovations that allow us to constantly improve and expand our portfolio, ensuring we meet the evolving demands of the sector.”

Customer feedback is collected through multiple channels, including direct surveys and user behavior analysis. This feedback provides valuable insights and ideas on refining existing products and developing new features, all aimed at enhancing overall user satisfaction. EGT Digital also ensures the competitiveness of its products by adhering to stringent regulatory standards and continuously updating its platforms to meet the ever-evolving legal requirements in the various markets where it operates.

Keeping Innovation at the Heart of EGT Digital’s Success

In the fast-paced world of iGaming, the ability to create innovative solutions is crucial. For EGT Digital, innovation isn’t just a strategy—it’s the lifeblood of the company’s growth and success. As Mihaylov puts it, “Our survival in this dynamic industry largely depends on our ability to innovate.”

To stay ahead of industry trends, EGT Digital makes significant investments in research and development. By carefully examining current trends and embracing new technologies, the company ensures that its product solutions are always at the cutting edge. “Innovation is at the core of everything we do,” says Mihaylov. “It’s how we stay ahead in a competitive market.”

As part of a rapidly growing global enterprise, EGT Digital benefits from shared resources and industry insights that greatly enhance its operational capabilities. This collaborative environment allows the company to leverage the strengths of a larger network while focusing on its unique innovations.

Looking ahead, EGT Digital is committed to expanding its global footprint and developing new gaming technologies. The company’s vision for the future includes enhancing its product offerings to maintain and solidify its leading position in the online gaming market. Upcoming initiatives will focus on further platform enhancements and exploring new market opportunities, ensuring that EGT Digital remains at the forefront of the industry.

For More Info: https://egt-digital.com/